The Monasterboice Inn was abuzz on Tuesday, 25th February, as over 120 attendees gathered for the highly anticipated launch of the new Visit Louth brand, website, and inspiring tagline: 'Out Here, It’s Legendary!' The event marked a significant milestone for County Louth, unveiling fresh, dynamic branding and setting the stage for an ambitious new tourism strategy. Attendees, including tourism professionals, local business owners, community representatives, and elected officials, were treated to insightful speeches highlighting the legendary stories, landscapes, and experiences that make Louth a must-visit destination. The event began with the unveiling of the vibrant new Visit Louth logo and website (www.visitlouth.ie) which will provide a dynamic, user-friendly platform that will not only highlight Louth’s rich heritage and natural beauty but also serve as a valuable resource for visitors, businesses, and tourism partners. The website’s interactive features and engaging content will play a central role in promoting local attractions, events, and experiences. This was followed by an engaging presentation on the vision behind the brand with Sabhbh Ní Mhaolagáin, Louth County Council Tourism Officer, David Kieran, Managing Director of ZOMA and Bridget Kerrigan, Founder and Creative Director of Bammedia. Following a lively panel discussion and tasty lunch, the energy remained high as the event transitioned into an afternoon workshop, focused on developing Louth’s first-ever tourism strategy. Participants shared valuable insights, ideas, and enthusiasm, reinforcing the county’s commitment to collaborating with partners, businesses, and communities to elevate Louth’s tourism offering. Sabhbh Ní Mhaolagáin, Tourism Officer for Louth County Council, expressed her delight with the event, saying: "The turnout was incredible, and the level of engagement during the workshop was truly inspiring. It’s clear that there is a shared passion for promoting our beautiful county and telling the world
Below: L-R: Bridget Kerrigan (Bammedia), Euan Matthews (Zoma) and David Kieran (Zoma)
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Below: L-R: Martina O'Dwyer (Fáilte Ireland), Shane Rafferty (Fáilte Ireland), David Conway, Chief Executive of Louth County Council, Sabhbh Ní Mhaolagáin, Tourism Officer, Louth County Council and Mark Mohan (Fáilte Ireland)
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Below: L-R: Cllr Kevin Callan, Cathaoirleach of Louth County Council and David Conway, Chief Executive of Louth County Council
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Below: L-R: David Kieran (Zoma), Thomas McEvoy, Director of Service Louth County Council, Cllr Kevin Callan, Cathaoirleach of Louth County Council, Bridget Kerrigan (Bammedia), David Conway, Chief Executive of Louth County Council
