From Castletroy to cosmetics Limerick influencer lands brand deal with Flormar
LIMERICK influencer Chloe Koyce has become the face of makeup brand Flormar as she takes on the new gig of ‘headline brand ambassador’.
The 23 year old launched the first campaign yesterday into Halley's Pharmacy in Annacotty and the campaign will continue to roll out in Flormar concession stands across the country over the next few weeks.
The role of a brand ambassador is to create awareness for a company's service or product, to interact with customers and listen to their feedback as well as develop new ways to market products.
An influencer is known as a person who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
Influencing and influencer marketing has become a big part of companies marketing campaigns with more influencers starting out to one day reach as big a milestone as Chloe.
After launching the campaign, Chloe took to her Instagram stories to say;
“What is my life, I can't believe it is out and I can talk about it. It means so much to me and my goal is to get fully involved in Flormar. I am going to make Flormar the best brand ever and it is already but I am moving onto the next thing already.”
Flormar took to Instagram to break the news of their new face saying; “Having collaborated with Chloe for several years now and watching her account grow and grow to the social media superstar she is today, it was a no-brainer to team up with her to be the face of our brand. Watch out for everything that’s coming.Chloe’s face appearing front and centre of all our stands, makeup masterclasses, behind the scenes of our gorgeous shoot and more.We love you Chloe and we are so excited to work with you these next few months.”
Chloe hinted that her first role as brand ambassador will be to plan a Flormar event which we will be keeping our eyes peeled to find out more!