Google research warns Limerick firms may fall behind on artificial intelligence adoption
Small-to-medium sized company owners struggle to see benefits of new technology, says Google
SMALL to medium sized company owners across Limerick are struggling to benefit from artificial intelligence (AI).
That’s according to a new survey commissioned by technology giant Google.
The firm appointed Amárach Research to speak to owners of small firms across Limerick, Waterford, Kerry and Tipperary.
Their findings point to a widening gap between ambition and capability.
It’s one which Google warns risks leaving parts of the Irish economy behind unless addressed.
While 79% of small firms in the counties believe AI can positively impact their business and 67% expect it to drive growth in 2026, adoption remains limited.
According to the findings, the main barriers preventing greater AI adoption include cost, a fear of making mistakes, and a lack of skills.
Many business leaders admit they are unsure of where to start.
As a result of this, many small company owners say they are feeling the pressure of bringing AI in and feel they lag behind their competitors.
The research also highlights that micro-businesses, longer established firms and non-exporters are most at risk of falling behind.
To address this, Google is teaming up with Local Enterprise Offices across the province and Enterprise Ireland to host a series of events.
No event is yet scheduled for Limerick, but there is an event at Cork City Hall, being hosted by Cork’s Local Enterprise Office.
This takes place on Thursday, May 14 from 9am. Tickets cost €10.
For more information, telephone 021-4961828, or visit https://leocorkcity.zohobackstage.eu/AIWorksforIrelandCorkCity#/