THE SHANNON Region Conference and Sports Bureau recognised forty ambassadors for attracting events to the Mid-West region at an awards ceremony held in the Fitzgeralds Woodlands House Hotel.
The work by the ambassadors delivered an economic impact of over €18 million in business and sports tourism.
The wide variety of conferences and international sporting events attracted over 16,000 people to the Mid-West in the past year.
Chairperson of the Shannon Region Conference and Sports Bureau Tony Brazil said: “The Shannon Region is fast approaching its twentieth anniversary and over that time the team have worked with hundreds of ambassadors across sport, culture, business and academia.
“These ambassadors work tirelessly with us in the Bureau and Fáilte Ireland to bid for and win, international events for the Shannon Region.
“Each conference delegate is worth €1600 to the local economy so you can see quickly how valuable this segment of tourism is,” Mr Brazil said.
Among the Ambassadors recognised on the night were:
Dr Roisin Cahalan, UL attracted the International Association of Dance Medicine and Science with over 500 delegates from all over the World in 2022.
Mary Mc Cullough from Nenagh is bringing over 1500 participants to the “UP with People” International Alumni event in Limerick in 2024.
Roy Keane from Limerick brought his International Tattoo Convention on tour to Ennis with over 150 tattoo artists from 25 countries together.
Liam Grant and Barry Walsh were recognised for attracting the World Masters Ultimate Frisbee Club Championships 2022 to The University of Limerick Sports Campus.
On the night a special memorial award was given to the family of James Griffin of So Hotels who passed away last year.
This award will be an annual award to recognise the most dynamic, motivated and inclusive member of the tourism trade in the region, embodying all the qualities for which James was best known.

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