Limerick designer combines sustainable fashion and sustainable motoring for new collection

SUSTAINABLE fashion meets sustainable motoring as Limerick designer Aoife McNamara has revealed her bespoke collection inspired by an electric vehicle (EV).

Aoife McNamara is a B-Corp designer and founder of Aoife Ireland, a sustainable fashion brand which aims to create beauty, not destroy it, by reconnecting the fashion industry to the natural world.

Aoife has spent the last few months designing and finalising two unique creations, which have been inspired by an electric vehicle.

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Aoife has crafted garments which reflect both the style and sustainability of the electric vehicle - her inspiration was an EV by Toyota.

Her designs included a corset and skirt, and a dress. The designs feature red, grey, and yellow stitching to replicate the steering wheel and interior stitching, precision-cut lines and silhouettes, giving the garments a futuristic look and feel.

The boldness of the car is represented by the red, gold and charcoal colourways chosen, with the honeycomb design features of the car reflected in the corset.

Aoife also took inspiration from the car’s innovative and sustainable touches, only using materials that were organic, recycled or repurposed – including an innovative SeaCell fibre used for the lining, created using naturally-sourced seaweed, recycled zips and buttons, and an upcycled material mixed blend on the back of the garments.

Aoife's brand values creativity and beauty, people and planet, quality over quantity.

After securing an Honours degree from Limerick School of Art & Design, and gaining industry experience in Paris and New York, Aoife was determined to create unique Irish garments that were at peace with the planet.