Penneys Dooradoyle unveils newly expanded store following €7 million investment

AFTER A full refurbishment and extension, Penneys Dooradoyle is now a bigger, brighter and more exciting place for customers to shop essentials and fashion trends in Limerick!

Following a €7 million investment, customers in Limerick, and beyond, can now enjoy a totally refreshed and modernised Penneys in-store experience, following a major redevelopment project at the Crescent Shopping Centre.

This refurbishment is part of the brand’s ongoing commitment to investing in Irish retail and supporting towns and cities across the country. Originally opened in 1980, Penneys Dooradoyle has been a key part of Limerick’s local economy for over 40 years.

The newly refreshed Penneys store has been transformed and almost doubled in size, expanding from 13,400 sq. ft. to 24,600 sq. ft., creating a brighter, more spacious shopping experience. The new store also includes much larger womenswear, menswear and kidswear departments, in response to growing customer demand.

The new Penneys Dooradoyle store employs 135 people, including approximately 30 new jobs created this summer to support the bigger store, providing a welcome boost to the local economy.

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The Dooradoyle team includes many long-serving colleagues - more than 11% have worked at the store for over 20 years, including retail colleagues Deirdre O’Neill, Mary O’Brien and Elaine Aherne Lee who have been with the Penneys Dooradoyle team for over 40 years.

Commenting on the relaunch, Fintan Costello, Head of Penneys Ireland and Northern Ireland said: “We’re delighted to officially reopen our newly extended and refurbished Dooradoyle store and to welcome customers into a completely transformed shopping space. This significant investment reflects our continued commitment to Limerick and follows the refurbishment of our O’Connell Street store last summer, meaning both of our Limerick stores have now benefited from major investment to deliver an even better shopping experience for our customers.

“I would like to thank our colleagues for their incredible dedication and support throughout this project. We’re all so excited to open our doors to our local community and offer even more of the great value fashion and everyday essentials they know and love from Penneys.”

Eimear Dwan, Marketing Manager at the Crescent Shopping Centre, added: “I am thrilled to see the expansion of Penneys here at Crescent Shopping Centre. There was huge excitement and anticipation building over the last while and I can’t wait to see our customers enjoy this new space”.

The upgraded store features wider walkways and for the first time, has music playing in store for shoppers to enjoy while browsing. Customers will also benefit from 22 fitting rooms, offering plenty of space to try on their new fashion finds, while 13 new self-checkout tills provide a quicker and more convenient way to pay.

This refurbishment marks the latest step in Penneys’ plan to invest €250 million in new and existing stores over a 10-year period, including the development of a €75 million state-of-the-art distribution centre in Newbridge, Co Kildare, set to open later this year.