From a recycled fashion competition in secondary school to the runways of Ireland Fashion Week, Róisín Heffernan has been turning heads with her Dublin-based label, So Roe. Founded in 2024, the brand offers made-to-order garments in Róisín’s feminine style as well as curated drops of limited edition pieces. In 2025, So Roe made its runway debut at Ireland Fashion Week, and Róisín was recently named in the Irish Independent 30 Under 30 list, recognising her as one of Ireland’s rising creative entrepreneurs. READ NEXT: RIP: Tributes paid to much-loved Tipperary father of ten who passed away unexpectedly They’re impressive achievements for a brand still in its early days – though the seeds of So Roe were planted years earlier, when friends described her creations as unmistakably “so Róisín”. “I started getting into fashion when I was in secondary school,” she says. “I took part in Junk Couture in transition year when I attended the Ursuline in Thurles, and loved it. “I then decided to do fashion in college and studied at the Limerick School of Art and Design, where I studied a Level 8 Bachelor of Fashion Design for four years.” READ NEXT: Council extends duration of planning approval for proposed Tipperary estate of 21 homes Róisín continued to pursue fashion after completing her degree, by working in the industry in London and Barcelona for a few months. She then moved to Dublin and studied for a Postgraduate Certificate in Creative and Cultural Entrepreneurship at Trinity College. “I then went on to study at UCD for a professional diploma in innovation purchase,” she says. “These courses gave me the foundations to open my own studio in Dublin.” Róisín’s studio is based in Harold’s Cross in the heart of Dublin, where every piece of clothing ordered on her website is handmade to order. “I like for my designs to be very feminine, I like ruffles and fringe,” she says. “Particularly I love textured fabrics. I first started posting designs on my Instagram and
From school competitions to fashion week runways: Meet Tipperary designer Róisín Heffernan
Cashel designer Róisín Heffernan speaks to Tipperary Live about launching her own fashion label, the inspiration behind her handmade pieces, and her style tips for Valentine’s Day.
