New Kildare business sells sustainable new and pre-loved toys
A new Irish business, Treasured Toys, is tackling the environmental and disposable impact of the toy industry head-on with a fresh take on toy shopping.
Treasured Toys is the brainchild of Kildare based mum and entrepreneur, Maria Bewley who believes that all toys should be purchased with their future sustainability in mind, and that throw-away plastic toys are costing both our planet and our pockets.
According to leading environmental experts, 80% of toys end up in our oceans, incinerators and as landfill, and this statistic does not consider the damaging greenhouse gas emissions produced by plastic toy manufacturers.
Treasured Toys sources and curates a range of toys, games and puzzles that are aesthetically beautiful, environmentally sustainable and developmentally focused for growing minds.
In addition to stocking ethically produced new items, Treasured Toys has reimagined the notion of Pre-Loved gifts by purchasing and re-selling pre-loved items.
The Pre-loved range on the website is beautifully packaged so that it can also become a gift for another generation or child. Drawing on Maria’s extensive and international toy expertise, there is also a personal shopping option for those in need of some inspiration and direction for their purchases.
Speaking of Treasured Toys, owner and sustainable toy expert, Maria Bewley commented, “I was brought up in a very sustainable, waste-minimising way. Of course, I was encouraged to enjoy and play with my toys, but also to look after them and to cherish them. I have held onto these values and now as a mother of two and aunt to a dozen children aged between 12 years and 6 months old, I have tried to ensure that any toys I purchase will have a future for generations. I have given many of my pre-loved toys to my own children, and nothing brings me greater joy than to see these vintage toys being loved and played with again. I have always thought to myself, that this is exactly what toys should be about.”
Treasured Toys recently launched with a specially curated range for Christmas 2023.
Shop and browse now at www.treasuredtoys.ie and follow on social media for updates, tips, and inspiration @treasuredtoys.ie on Instagram.
Use the Contact Us page at www.treasuredtoys.ie/contact- us or email [email protected] directly for any personal shopping or pre-loved enquiries.
For those interested in selling their pre-loved items to Treasured Toys, criteria for pre-loved purchasing can be found at www.treasuredtoys.ie/page/we- buy-preloved.