Chinese media visit Kildare following inaugural Shanghai to Dublin flight
The media group included a mix of online outlets and content creators with a combined reach of millions across China
A 12-person media and travel trade delegation from China has been visiting Ireland, as guests of China Eastern Airlines, Tourism Ireland and Fáilte Ireland. The group arrived on the inaugural flight of the new Shanghai to Dublin service, operated by China Eastern Airlines.
The media group included a mix of online outlets and content creators with a combined reach of millions across China. One of the highlights of their time here was a visit to Kildare and the Irish National Stud & Gardens.
Iris Wang, Tourism Ireland’s Manager Asia, said: “We are delighted to welcome this important group of Chinese travel professionals and media to Kildare and Ireland, to experience some of our superb tourism offering. As an island destination, convenient, competitive and direct access is critical to tourism growth, so this new service between Shanghai and Dublin represents a valuable opportunity to grow visitor numbers from China and the Asia-Pacific region.”
The new China Eastern Airlines service between Shanghai and Dublin will run three times weekly and add approximately 45,000 seats annually. As well as this week’s media and travel trade familiarisation visits, Tourism Ireland is undertaking co-operative marketing with China Eastern Airlines, which will build awareness of, and stimulate demand for, the new service, through high-impact outdoor advertising, as well as ads on WeChat Moments and targeted digital promotions.