Naas driver James Roe secures new sponsor for 2023 season

Naas racing driver James Roe has partnered with plant-based food provider Strong Roots for the 2023 INDY NXT by Firestone season. The twenty-four year old professional driver from Co. Kildare will helm the No. 29 car of Andretti Autosport for the 2023 INDY NXT feeder series with the Strong Roots logo on the rear area of his car side pod and on the upper sleeve of his driver fire suit. 

High profile athletes including Lewis Hamilton and Tom Brady have long heralded the advantages of a plant-based lifestyle for strength and endurance and men across Ireland and the UK are now demanding fast plant-based options that are delicious, good for you, and good for the environment. 

Since landing in the United States in 2018, Roe has gone from strength to strength, recording numerous wins, pole positions, and podium finishes in every series he has competed in to-date, while working his way to INDY NXT. The 2023 season will be Roe’s first full-time appearance in the INDY NXT by Firestone championship.

Roe said, “I’m delighted to join forces with Sam and represent Strong Roots as their brand ambassador. Their ethos aligns perfectly with my own, and I look forward to working with their team this season. Fast food has become synonymous with unhealthy and processed meals, but Strong Roots takes plant-based food to the next level, meaning I don’t have to sacrifice on nutrition, convenience or taste. Which is what every athlete needs as we push ourselves to the limit on a daily basis.”  

Strong Roots’ CEO Samuel Dennigan said “As a young professional athlete with a fast-paced lifestyle, James’ health and diet are critical to succeeding at his craft, he can’t afford to sacrifice on nutrition or convenience. So we’re thrilled to announce this partnership to fuel James as he ramps up to compete this weekend. James’ ambition for success on a global scale matches ours here at Strong Roots, making us natural partners.”