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Áine Farrell, (proprietor) Marlena Malek, Mary McCormack and Doireann Boylan There are two questions that Áine’s proprietor, Áine Farrell, asks herself every day: what is possible now? And how does it get better? Answering those questions so often has clearly served her well as her ladies' fashion boutique celebrates its 30th birthday with major giveaways and discounts in store this weekend. Áine’s will be hosting a two-day event in-store on Friday and Saturday with 30% off purchases as well as prosecco, goodies and €10,000 worth of prizes. Discount continues online at Áine’s will be hosting a two-day event in-store on Friday and Saturday with 30% off purchases as well as prosecco, goodies and €10,000 worth of prizes. Discount continues online at aines.ie on Sunday. There will be 30 prizes in total, collectively worth €10,000. These will include, for example, vouchers for various brands, worth between €200 and €500. It was in 1992 that Áine first established her ladies' fashion boutique, building her brand from the ground up. “I moved back from Canada and I had two small kids and all my training was in retail and in the fashion world,” she told the Longford Leader. “It was never my plan (to open a boutique) but it was about progression in life. We had just come out of a recession and I wanted to support my family for the future, but also to bring something new to Longford. “I wanted a state-of-the-art shop. I was starting out with very little money but it was a success story from the day I opened.” It wasn’t too long after the opening of the initial shop before the shopping centre moved to the other side of the town, prompting Áine to open a second shop in that prime retail area. But, in 1996, she had the opportunity to move to a former menswear store on the Main Street, where she remains today, selling the very best of dresses, tops, jeans, shoes and other clothing and fashion accessories. She soon realised the fashion market in Longford didn’t really cater for
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The modern shop front of Aine's featuring some of the summer collection now in stock There are two questions that Áine’s proprietor, Áine Farrell, asks herself every day: what is possible now? And how does it get better? Answering those questions so often has clearly served her well as her ladies' fashion boutique celebrates its 30th birthday with major giveaways and discounts in store this weekend. Áine’s will be hosting a two-day event in-store on Friday and Saturday with 30% off purchases as well as prosecco, goodies and €10,000 worth of prizes. Discount continues online at aines.ie on Sunday. There will be 30 prizes in total, collectively worth €10,000. These will include, for example, vouchers for various brands, worth between €200 and €500. It was in 1992 that Áine first established her ladies' fashion boutique, building her brand from the ground up. “I moved back from Canada and I had two small kids and all my training was in retail and in the fashion world,” she told the Longford Leader. “It was never my plan (to open a boutique) but it was about progression in life. We had just come out of a recession and I wanted to support my family for the future, but also to bring something new to Longford. “I wanted a state-of-the-art shop. I was starting out with very little money but it was a success story from the day I opened.” It wasn’t too long after the opening of the initial shop before the shopping centre moved to the other side of the town, prompting Áine to open a second shop in that prime retail area. But, in 1996, she had the opportunity to move to a former menswear store on the Main Street, where she remains today, selling the very best of dresses, tops, jeans, shoes and other clothing and fashion accessories. She soon realised the fashion market in Longford didn’t really cater for younger people, who had to travel further afield for certain brands. “Young, trendy brands weren’t in the town so I created FABU and chased those top brands, so Longford had very
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A section of the latest trends in fashion There are two questions that Áine’s proprietor, Áine Farrell, asks herself every day: what is possible now? And how does it get better? Answering those questions so often has clearly served her well as her ladies' fashion boutique celebrates its 30th birthday with major giveaways and discounts in store this weekend. Áine’s will be hosting a two-day event in-store on Friday and Saturday with 30% off purchases as well as prosecco, goodies and €10,000 worth of prizes. Discount continues online at aines.ie on Sunday. There will be 30 prizes in total, collectively worth €10,000. These will include, for example, vouchers for various brands, worth between €200 and €500. It was in 1992 that Áine first established her ladies' fashion boutique, building her brand from the ground up. “I moved back from Canada and I had two small kids and all my training was in retail and in the fashion world,” she told the Longford Leader. “It was never my plan (to open a boutique) but it was about progression in life. We had just come out of a recession and I wanted to support my family for the future, but also to bring something new to Longford. “I wanted a state-of-the-art shop. I was starting out with very little money but it was a success story from the day I opened.” It wasn’t too long after the opening of the initial shop before the shopping centre moved to the other side of the town, prompting Áine to open a second shop in that prime retail area. But, in 1996, she had the opportunity to move to a former menswear store on the Main Street, where she remains today, selling the very best of dresses, tops, jeans, shoes and other clothing and fashion accessories. She soon realised the fashion market in Longford didn’t really cater for younger people, who had to travel further afield for certain brands. “Young, trendy brands weren’t in the town so I created FABU and chased those top brands, so Longford had very high fashion. We brought the best of brands
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Doireann Boylan and Marlena Malek There are two questions that Áine’s proprietor, Áine Farrell, asks herself every day: what is possible now? And how does it get better? Answering those questions so often has clearly served her well as her ladies' fashion boutique celebrates its 30th birthday with major giveaways and discounts in store this weekend. Áine’s will be hosting a two-day event in-store on Friday and Saturday with 30% off purchases as well as prosecco, goodies and €10,000 worth of prizes. Discount continues online at aines.ie on Sunday. There will be 30 prizes in total, collectively worth €10,000. These will include, for example, vouchers for various brands, worth between €200 and €500. It was in 1992 that Áine first established her ladies' fashion boutique, building her brand from the ground up. “I moved back from Canada and I had two small kids and all my training was in retail and in the fashion world,” she told the Longford Leader. “It was never my plan (to open a boutique) but it was about progression in life. We had just come out of a recession and I wanted to support my family for the future, but also to bring something new to Longford. “I wanted a state-of-the-art shop. I was starting out with very little money but it was a success story from the day I opened.” It wasn’t too long after the opening of the initial shop before the shopping centre moved to the other side of the town, prompting Áine to open a second shop in that prime retail area. But, in 1996, she had the opportunity to move to a former menswear store on the Main Street, where she remains today, selling the very best of dresses, tops, jeans, shoes and other clothing and fashion accessories. She soon realised the fashion market in Longford didn’t really cater for younger people, who had to travel further afield for certain brands. “Young, trendy brands weren’t in the town so I created FABU and chased those top brands, so Longford had very high fashion. We brought the best of brands to