Festive Fridays: Longford businesses urged to get involved in new Christmas initiative
Businesses across Longford Town are being invited to get involved in Festive Fridays, a new Christmas initiative, supported by Night-Time Economy - Longford County Council
Businesses across Longford Town are being invited to get involved in Festive Fridays, a new Christmas initiative aimed at increasing evening footfall, supporting local trade, and encouraging more people to spend time in the town centre during the festive season.
Delivered through the Night-Time Economy initiative, Festive Fridays will take place over four consecutive Friday evenings in the lead-up to Christmas, with participating businesses encouraged to open later, offer special promotions, host in-store activities, and work together to create an attractive evening experience for shoppers and visitors.
A series of anchor events will be programmed throughout the campaign to draw people into the town centre and create additional reasons to visit on Friday evenings.
These events will complement the activities being offered by local businesses and help build a lively and welcoming atmosphere across the town.
Cathaoirleach of Longford County Council, Cllr Gerry Hagan said, “Festive Fridays is about creating a stronger, more vibrant town centre experience during the Christmas season. By working together, businesses, community groups and event organisers can help make Longford the destination of choice for shopping, entertainment and socialising in the lead-up to Christmas. I would encourage businesses of all sizes to get involved and be part of what promises to be an exciting programme.”
Chief Executive of Longford County Council, Samantha Healy said, “Festive Fridays is a practical way to support local businesses at an important time of year. By opening later and offering something different, businesses can give people more reasons to shop, eat and spend time in Longford Town. I encourage businesses to take part and help us create four enjoyable Friday evenings for everyone.”
Participation is open to retailers, cafés, restaurants, bars, beauty and wellbeing businesses, service providers and community organisations.
Businesses can get involved through extended opening hours, festive offers, demonstrations, entertainment, customer incentives, collaborations with neighbouring businesses, or any activity that enhances the visitor experience.
The campaign will be supported by a coordinated marketing and promotional programme, highlighting participating businesses and helping to drive awareness of what is happening throughout the town each Friday evening.
Businesses interested in taking part are encouraged to register their interest and submit details of any offers, events or activities they would like included in the Festive Fridays programme by contacting the Night-Time Economy Advisor Karen Reilly on [email protected]
Further information on dates, anchor events and participating businesses will be announced in the coming weeks.