Longford company secures massive €22 million contract
Longford bakery, Panelto Foods, has secured a new multi-million euro deal with Lidl, valued at €22 million.
The new deal will bring their premium baked breads to Lidl stores across the island of Ireland and includes an export deal that will showcase their breads on Lidl shelves across more than 950 Lidl stores in Great Britain and Northern Ireland.
Lidl Ireland has also helped to facilitate a working relationship with Panelto Foods and the Lidl International buying team with hopes of supplying their premium Longford-baked goods to even more Lidl stores globally.
A key supplier to Lidl’s famous bakery, Panelto Foods opened their first bakery in Co. Longford in 2005.
In 2011, they secured their first contract with Lidl Ireland suppling panini breads and now produce a range of Lidl’s much sought-after speciality rolls and sandwich breads.
Since then, the 12-year partnership has evolved with the business seeing consistent growth during that time.
Garry Walsh, Commercial Director, Panelto Foods stated that the partnership with Lidl over the past 12-years has contributed to the growth of Panelto Foods, which in turn has fuelled employment opportunities for the local communities of Longford.
“Lidl has been a long-standing partner since 2011, and it has given us a huge opportunity to place our products on the plates of Lidl customers across the domestic and international market. With the support from the team at Lidl we continue to invest in innovation, creating new products that Lidl customers love.”
Ciara Moran, Senior Buyer, Lidl Ireland and Northern Ireland said, “Bringing quality premium products at affordable prices to our shoppers is at the forefront of what we do. This latest partnership with Panelto Foods amplifies the quality and success of their products with our customers here and abroad. Their commitment to product development demonstrates their passion to develop the highest quality products that our customers will love. We are delighted to be part of their journey to creating a premium product that we are thrilled to place in Lidl stores not just in Ireland but in stores across Great Britain and Northern Ireland.