It’s no secret flowers are one of fashion’s most enduring love affairs – and this season is no exception.
“We believe florals never go out of fashion,” says Zoe Donovan, digital and marketing director at LK Bennett. “As a brand, we focus on investment pieces that can be worn time and time again, dressed up and down. And a beautiful floral silk dress ticks many boxes.
“This season, we’ve reimagined incredible vintage archive prints, bringing a unique feel to a number of florals, including an 18th-century meadow scene.”
Another fan, Jo Collins, head of womenswear design at FatFace, says florals aren’t going anywhere.
“After the past few years, we see people looking towards trends that are optimistic and uplifting. This is especially played out in this season’s palettes and the print explosion we’re seeing.”
Mood-enhancing and easy to pull off, here’s what’s in bloom…
1. Modern meadow
“Lilac has been an emerging trend colour for a few seasons,” says Collins. “It can be tricky on some skin tones, but we’ve treated this very much as a background colour to overlay the season’s pops of apricots and nude pinks.”
LK Bennett Holzer Cream And Blue Wildflower Stripe Print Silk Dress, £459
2. Bold, blousy blooms
“Our customers are still embracing the versatility of the midi dress and we’re excited to introduce great new silhouettes and prints this season,” says Queralt Ferrer, director of design for fashion at John Lewis.
“Our in-house design team has introduced graphic tile prints, block colours and bold florals; giving customers a fresh take on the floral midi for spring/summer.”
Very V By Very Curve Floral Short Sleeve Midi Dress – Multi, £38
3. Ditsy florals
Ditsy prints and darling buds look casual and laid-back, but with a little bit of attitude.
Damart Mock Wrap Dress, £54.99
4. Floral maxi
One of fashion’s favourites, can you ever have too many maxi dresses? We think not.
1.
Bonprix Floral Maxi Dress, £42.99, Freemans