Bentley brings a caffeine hit with custom-built Bentayga coffee service

Bentley has launched a new partnership with coffee retailer Joe & The Juice to deliver barista-level drinks from the back of a custom-made Bentayga.

However, it’s at the back of the car where most of the changes have taken place. Finished in green and pink leather, there’s a full coffee-making setup that can slide out when the car is stationary and be returned when it’s time to move on.

Ben Whattam, director of Marketing at Bentley Motors, said: “We wanted a global brand partner that would be completely unexpected.

“Our new partnership with Joe & The Juice is about fuelling our community with extraordinary coffee and extraordinary cars: it celebrates our craftsmanship while offering a unique way to connect and engage with the brand. ”

Unveiled over the weekend at Duke of London in the west of the capital, the one-of-a-kind Bentayga will now take an international tour of ‘cultural, lifestyle and design events’ over the next few months. It precedes a ‘full partnership launch’ in 2026 between the two brands, too.