Ford outlines five-model offensive as new ‘global brand platform’ is established

Ford is ‘renewing its commitment to European drivers and businesses’ with a plan which includes five new models and an expansion of the firm’s commercial range.

Nicola Gilda, managing director, Peoples Automotive Group and Chair of Ford’s European Dealer Council, said: “We are absolutely supportive of Ford’s strategy to go on the offensive in Europe.

“Building on the success of Ford Pro, while also tapping into Ford’s racing heritage for the design of the new passenger vehicles – it’s clear that Ford is back to win.”

Ford will also be expanding its Pro commercial line-up with a Super Duty version of its Ranger pick-up truck, alongside a new electric Transit City model designed for urban drivers requiring a practical yet compact van option.

Jim Baumbick, President, Ford in Europe, said: “Ford Pro is the backbone of our European business.

“We don’t just sell vans and pickups, we deliver an integrated ecosystem of vehicles,

software and services. Our vehicles lead the market, and around them we’ve built a productivity

accelerator our competition cannot match. For our customers, that’s not just transportation, it’s a better return on investment.”

Ford’s new initiative is called ‘Ready Set Ford’ and it aims to promote areas where the brand can differentiate itself from rivals. With ‘rally-bred vehicles’, Ford looks to create cars that are ‘tailored for Europe’.