Pharrell Williams kicks off Paris Fashion Week with Louis Vuitton streetwear show

Pharrell Williams commenced Men’s Paris Fashion Week with a streetwear-heavy show for Louis Vuitton.

The brand’s creative director, 51, designed the collection with his old friend and artistic director of Kenzo, Nigo.

“Pharrell is the best choice for Vuitton,” Nigo had said, “Pharrell is an artist, while I am an engineer.”

The show explored ‘streetwear and dandyism’ (as relayed in the show notes) and undoubtedly reinforced LVMH’s commitment to streetwear’s cultural significance.

As the market for streetwear continues to grow, projected to reach $637 billion by 2032, the show firmly fixed Louis Vuitton as the leader of shaping its future.

The show paid homage to when Nigo and Williams first met in the early 2000s, before a trip to Japan, when they first began collaborating.

The idea for the men’s fall/winter 2025/26 collection was cooked up during Williams’ most recent visit to Japan to see Nigo.

During the trip, the pair went fishing and unexpectedly caught a lobster, which is why the crustacean become this season’s motif – attached to bags and stitched on clothes.

The show featured 85 looks – including Williams and Nigo’s end cameo – showcasing everything from trucker jackets to washed denim.

The collection sprung street-style back into the echelons of high fashion.

The designs were a signal of the pair’s friendship, not only through their playfulness, but through their tailoring.

The collection explored and emphasised duality throughout.

At the end of the show, a LV chest was illuminated showing a mound of clothing and collectibles from both Williams and Nigo’s archives.

Soon the pieces will go on sale on the Joopiter.com auction platform.

“Pharrell and I are both creators, but at the same time, we are also consumers,” said Nigo of the initiative.