As the nights get longer, falling asleep – in theory – should get easier, but that’s not always the case.
The right pair of pyjamas however can make a big difference, and whilst you never need an excuse to invest in a new set of PJs, now is the perfect time of year to source some new winter warmers.
From classic stripes to plaid flannels and silky sets: here’s the cosiest and most stylish sleepwear for winter 2024.
How to ensure you don’t overheat
Whilst the drop in temperatures often compels us to source the thickest and fluffiest pyjamas possible, this can often lead to 2am wake ups, drenched in sweat and gasping for air.
This means natural fibres are a must. “Merino wool is a standout when it comes to temperature regulation,” says Icebreaker’s senior manager of global design, Jelena Fursman.
“Merino can absorb up to 35% of its own weight in moisture before feeling damp, which helps manage any night sweats while keeping you warm and dry.”
Toast Nishiguchi Kutsushita Wool Jacquard Socks, £28
Pick the perfect style
When we think of warm and cosy PJs, baggy buttoned-up sets often spring to mind, but that’s certainly no longer the case.
“I love a long-sleeve, classic button-down shirt with long trousers for a relaxed and cosy fit,” says Elizabeth Scarlett’s founder, Elizabeth Scarlett Petrides. “In the winter months, these help keep me warm and there’s nothing like a matching set to make you feel put together!
“To be very cosy, I usually size up in any style to ensure I don’t feel restricted when I sleep.”
Brands such as Chelsea Peers have married flamboyant flair with cosy comfort, meaning staying snug doesn’t have to forfeit aesthetics.
“I’d definitely say that velour and fleece pyjamas are great to lounge in for a cosy night in front of the TV, due to their fabric composition,” says Pour Moi’s senior buyer, Charlotte Johnson-Smith.
“Velour is a fantastic insulator thanks to its plush and dense texture which keeps heat in.”
LilySilk Silk Suede Pullover Pajama Set, £119
Winter 2024’s biggest trends
Sleepwear styles don’t seem to switch up as erratically as our outerwear, but that doesn’t mean they’re immune from fads.
This season’s sleepwear styles lie in the prints. “Moons and stars are everywhere this season with astrology continuing to trend,” says Petrides.
“I’m also seeing a lot of classic stripes, and you can’t go wrong with a striped red flannel set for the festive period.”

1.
Elizabeth Scarlett Celestial Pyjamas, £75

2.
M&S Women’s Candy Striped Family Christmas Pyjama Set with Eye Mask, £25

