Søstrene Grene confirms opening date for new Derry store

At 9:59am on Friday, October 10, Danish homewares brand Søstrene Grene will open the doors to their brand new Derry store. The launch marks the fifth store to be opened in Northern Ireland. 

Bringing its signature Scandinavian-inspired designs to Derry, Søstrene Grene’s new store will offer a curated selection of affordable homewares, furniture, lifestyle products and craft essentials. Located at the Richmond Centre, the store will be at the heart of the city centre.

To mark the occasion, the first 100 customers through the doors will receive a voucher for a rug, worth over £60. Guests will also receive a canvas tote bag filled with Søstrene Grene goodies before getting the chance to explore the brand’s latest collections whilst enjoying refreshments and live performances by a classical string duo and ballerinas. 

Originating in Denmark, Søstrene Grene now has over 350 stores globally, and more than 50 locations across the UK. The new Derry store adds to Søstrene Grene’s growing presence in the UK and Northern Ireland, joining the established Craigavon site, which opened last year. 

Mikkel Grene, group CEO and co-owner of Søstrene Grene, comments: “We are delighted to continue our Northern Ireland expansion with our new Derry store. We believe Sostrene Grene’s Scandinavian charm will compliment Derry’s historic character perfectly We can’t wait for this new store to become a place where people can find creative inspiration and bring moments of ‘hygge’ into their everyday lives.”

UK Partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across Northern Ireland, Southern England, Scotland and Wales, are excited to bring shoppers to the new Derry store.

Norma Jacob, comments: “Priding ourselves on creating a calm, welcoming space where customers can explore and revel in a moment of Scandinavian serenity, we’re pleased to welcome customers to our new store in Derry to experience the sense of tranquillity as they shop.” 

Richard Power adds: “We’re always appreciative of the warmth and enthusiasm we receive from our store openings in Northern Ireland and we’re sure Derry will be the same. As we approach the Grand Opening, we’re excited to introduce this new destination to the world of Søstrene Grene.”

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Søstrene Grene’s new store at Richmond Centre, Derry, will officially open on Friday, October 10 at 9:59am.

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene