World’s longest coastal route due to celebrate 10th anniversary

Tourism Ireland is hosting events throughout the year as part of a marketing campaign and the Wild Atlantic Way is included.

Launched in 2014, Ireland’s must-see rugged coastal route which stretches along the west coast is due to celebrate its 10th birthday in 2024.

Tourism Ireland has launched details of its marketing strategy and plan to promote the island of Ireland overseas in 2024 rolling out an extensive and targeted programme of activity with a marketing budget of €70 million nationally.

As part of this, the world’s longest-defined coastal route, The Wild Atlantic Way will celebrate being 10 years in existence providing an opportunity to showcase the coastal route. 

The Wild Atlantic Way featured on National Geographic Traveller’s ‘Cool List 2024’

The 2,600 km coastal route which stretches from Muff to Kinsale has been listed on National Geographic Traveller's annual ‘Cool List.' Donegal forms 500km of the Wild Atlantic Way and is home to many of the beautful attractions

This is extremely beneficial for tourism as Donegal forms 500km of the 2,600 km coastal route which stretches from Muff to Kinsale. 

Donegal is home to 39 beautiful attractions, along the route, you can view Ireland’s most northern point Malin Head, Fanad Lighthouse, The Inishowen Peninsula, Inishbofin Island, Arranmore Island, Cnoc Fola, Donegal Bay and The Slieve League coast. 

Tourism Ireland’s ‘Fill your heart with Ireland’ campaign will be expanded and will focus on passion points (e.g., built heritage, soft adventure, views and landscapes) and on the enhanced Wild Atlantic Way content in support of its 10th anniversary. The campaign will run on TV, video-on-demand, social media, outdoors and in print media.

Alongside the 39 attractions Donegal is also home to three signature discovery points which are considered must see attractions, this includes Fanad Lighthouse, Malin Head and Sliabh Liag.

Fanad Lighthouse: Previously voted as one of the most beautiful in the world, it is considered an 1817 working lighthouse at the mouth of Lough Swilly. National Geographic even described Fanad Head as ‘the edge-of-the-world lighthouse.

Malin Head: Ireland's most northerly point, home to much wildlife and also historical significance such as Banba's Crown

Slieve League: Considered to be the highest accesible sea cliffs in Europe, a beautful landscape with historical significance