Aoibheann Walsh reveals why she's after Lord Sugar's investment on The Apprentice

Kerrykeel’s Aoibheann Walsh has revealed why she is seeking Lord Alan Sugar’s investment on The Apprentice on BBC1, which airs later this month.

Aoibheann, who owns G&G in Letterkenny, which is described as "Donegal's Straight-talking Boutique for the complete makeover,” has developed a groundbreaking patented product SashSó and will go before Lord Alan Sugar as one of the hopefuls.

“I believe I deserve Lord Sugar’s investment as like him I have achieved my success through hard work and perseverance alone, this is highlighted due to my proven track record of success in one of the most lucrative industries,” she told BBC.

“I can present a business model that maximises profit potential while minimising risk. I have already identified a gap in the market, secured patents, and developed prototypes; what I need now is an investor like Lord Sugar to amplify the reach of my products.

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“I have designed a unique patented utility belt specifically for hairdressers, makeup artists, and costume designers on the go. In my experience within the beauty and hair industry, I noticed a significant problem: the tools that artists typically wear are often not functional, ergonomic, or aesthetically appealing, nor was there any focus on hygiene. This realisation drove me to create a tool belt that is not only ergonomic but also enhances the entire creative process.”

Aoibheann wants to show what true hard work and determination can achieve. Now looking for investment in a premium utility product for the beauty industry, she’s hoping that Lord Sugar doesn’t just brush her aside. The Apprectice’s first episode airs on Thursday, January 30, at 9pm on BBC One.

“My most significant business achievement to date has been launching my own venture at the age of 24,” she added. “I hit the ground running and have not looked back. Winning Best Business Startup 2015 within just six months, I’ve since gone on to be awarded Best Wedding Hair & Makeup for four consecutive years. Today, I am proud to be recognised as one of the most sought-after artists in Ireland.

“I aspired to inspire by striving to exemplify how hard work and determination can pave the way to success, particularly for women across all industries. I wish to demonstrate that they possess the power to carve their own paths and realise their dreams, all while upholding their dignity and professionalism.”