Top model backs Denim Day for Dementia Campaign - Kilkenny Live

Top model Joanna Cooper is calling on the people of Kilkenny to support The Alzheimer Society of Ireland’s (The ASI) annual nationwide Denim Day for Dementia fundraising campaign.

Joanna, The ASI’s Denim Day for Dementia ambassador, is asking members of the public to don their denims – to the crèche, their school, their place of work or wherever they are – on Friday, March 3, and donate to support families impacted by dementia.

Community neurorehabilitation team urgently needed in Kilkenny

Joanna has a personal connection to the condition; her mother Terri was diagnosed with dementia in 2021. Joanna has teamed up with The ASI in the hopes of helping others who the condition has impacted.

This is the sixth year the popular fundraising campaign has been running; it was cancelled in 2021 due to the Covid-19 pandemic. 

To get involved, members of the public are encouraged to order their free Denim Day for Dementia pack by registering online at www.alzheimer.ie or by contacting The ASI’s Fundraising Team at fundraising@alzheimer.ie or (01) 207 3800. 

The ASI needs to raise €3.2 million yearly just to maintain much-needed supports and services, including National Helpline, Day Care, Day Care at Home, Home Care and Family Carer Training to help people with dementia and their struggling families. This campaign aims to raise €30,000 to support families living with dementia nationwide.

An estimated 64,000 people are living with dementia in Ireland, and one in 10 people diagnosed with dementia in Ireland today is under the age of 65. Dementia which occurs under the age of 65, is often referred to as young-onset or early-onset dementia.