Slow tourism makes tracks in Laois in Ballybrophy

Making Tracks is the name of a new low carbon, so-called slow tourism enterprise, located in Ballybrophy that has opened with the help of funds to transition from peat extraction in the midlands.

Officially opened last week, the business that is the brainchild of Catherine and Ian Hyland and family was awarded €250,000 in funding through Fáilte Ireland’s Regenerative Tourism and Placemaking Scheme, which was co-funded by the EU and the Government of Ireland under the EU Just Transition fund.

It's claimed that the attraction beside Ballybrophy Train Station will enhance the visitor experience and drive tourism in south Laois.

Opened by woodcraft restorer Eoin Reardon, Making Tracks involved the restoration of the former Ballybrophy House into an Irish country house hostel. The facility includes five glamping units and horse-drawn wagon experiences. The funding enabled accessible showers, pathways, and site access.

Angela McEvoy, Director of Services at Laois County Council, attended the launch.

“I am delighted to see the opening of Making Tracks, a fantastic addition to the varied tourism offering in Laois, particularly in the west of the county and in such close proximity to Ballybrophy Train Station one of two Age-friendly Stations within the Country.

"The creation of sustainable enterprise across the county is a key objective for Laois County Council and we are pleased to support this tourism initiative which will provide employment opportunities locally and bring more visitors to Laois to experience the hidden treasures we possess.”

Regina Dunne is the EU Just Transition Fund Tourism Activator in Laois.

“This project delivered by Ian Hyland and his team is strategically placed to support the eco-conscious tourist looking for authentic experiences and slow tourism while also being mindful of their carbon-footprint and impact on the environment in which they visit. This project showcases the huge potential for low-carbon, sustainable, and alternative accommodation offerings to thrive in rural Laois.”

The launch gathering in Ballybrophy.

Orla Carroll is Director of Product Development at Fáilte Ireland.

“ This project is a perfect example of how Fáilte Ireland’s Regenerative Tourism and Placemaking Scheme is enhancing the tourism offering and creating new opportunities in destinations across the Midlands. By delivering unique, low-carbon experiences and quality accommodation, it strengthens the region’s appeal for both domestic and international visitors.

Clare Bannon is the Acting /Director of Eastern and Midland Regional Assembly.

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"This project is a fantastic example of how EU funding can be used to create a truly innovative Tourism product. Supporting such tourism initiatives through the EU Just Transition Fund is crucial for economic diversification in the Midlands, fostering new opportunities for growth and resilience within our communities," she said.

The EU Just Transition Fund (JTF) supports the regions and communities in Europe that are most negatively affected by the transition to climate neutrality and to promote socio-economic transition, ensuring that no one is left behind.  

Ireland has been allocated €84.5 million from the fund up to 2027. The Government's matching funding brings the total budget to €169 million.