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22 Oct 2025
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22 Oct 2025
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The new information signs are to be placed on various approaches into the city, including along Dock Road at the old city boundary
FOUR new interactive signs providing targeted messaging to visitors to Limerick over Christmas are to be installed on the approaches to the city centre.
The news was confirmed by Cllr Daniel Butler, who chaired a meeting which aims to make improvements to the city centre.
The four so-called variable messaging signs - or VMS - will provide information on activities taking place in and around the city in the lead up to Christmas.
READ MORE: Search kicks off for new manager of Limerick development company
They will be place for between four to six weeks, and it’s proposed they are located at Dock Road, Condell Road, Ballysimon Road and the old Dublin Road.
Councillor Butler has welcomed the initiative to support traders and promote Limerick.
“These digital message signs will not only help promote ‘Christmas in Limerick’ but also provide useful information for people coming into the city. This is a practical and creative way of enhancing communication and supporting our traders during this key period.”
Meanwhile, further details of the only confirmed large-scale Christmas event in Limerick City have been revealed.
A light-up Limerick Christmas parade is to take place on the evening of Saturday, November 22.
The council has advised of a series of road closures, predominantly on the southside of the river to facilitate it.
Areas affected include Pery Square, Barrington Street, the Crescent, O’Connell Street, Nicholas Street, Merchant’s Quay, Sarsfield Bridge and Arthur’s Quay.
Metropolitan councillors approved the event licence this week.
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