Limerick Greenway first in Ireland to launch full end-to-end Virtual Reality tour

LIMERICK Greenway has become the first Greenway in Ireland to use Virtual Reality (VR) technology to deliver a full end-to-end immersive digital tour of its entire route.  

Developed by Limerick City and County Council, the initiative allows users to experience the full 40km Limerick Greenway journey from Rathkeale to Abbeyfeale via Ardagh, Newcastle West, and Templeglantine and key attractions across Limerick city and county, through interactive VR technology. The experience is accessible via VR headsets, mobile devices and web platforms, opening up Limerick Greenway to global audiences and enhancing inclusive access for people who may not be able to physically travel the route. 

The project was officially launched on Thursday at the Limerick IT Summit 2026 at the Dell Technologies Campus, marking a significant step forward for accessible tourism and digital innovation in the region. 

The immersive tour captures the natural beauty, heritage and engineering landmarks along Limerick Greenway, including the recently opened €2.48 million Limerick Greenway Hub @ Rathkeale, Ardagh Station House, Ferguson’s Viaduct and Tullig Wood. 

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Mayor of Limerick, John Moran, said: “This project positions Limerick at the forefront of smart tourism and digital innovation in Ireland. By combining our stunning landscape and rich heritage with cutting-edge virtual reality technology, we are opening Limerick Greenway to the world. Whether someone is planning a visit, learning about our history, or experiencing the route from afar, this initiative ensures Limerick is accessible, inclusive and globally connected.” 

Over an eight-month period, Global Virtual Asset Management (VAM) Ltd., in partnership with the Tourism Department of Limerick Council, conducted an extensive VR mapping and 360-degree capture of the route. The project also includes immersive experiences from over 20 top locations and attractions across Limerick city and county, including King John’s Castle, Ballyhoura Mountain Bike Trail and Adare. 

Príomh Chomhairleoir, Cllr Catherine Slattery added: “Continued investment in the Limerick Greenway is empowering the local communities by driving footfall, supporting local enterprise, and helping rural areas thrive. By embracing technology like Virtual Reality, we are ensuring that the stories, heritage and vibrancy of these communities reach new audiences while delivering real, tangible opportunities on the ground.” 

Dr Pat Daly, Director General of Limerick Council, said: “The launch of a full 40km VR experience is a major step forward for accessible and inclusive tourism in Limerick. It allows people of all abilities and potential visitors from anywhere in the world to experience the Greenway before they travel."

“With the Ryder Cup coming to Adare in 2027, global attention will be firmly on our region. This technology provides an innovative way for overseas audiences to explore Limerick in advance, discover the breadth of what the county offers, and plan extended stays beyond the event itself.”