Lidl Ireland opens 190th store in Ballymahon, Co Longford

Lidl Ireland opened the doors to its brand new store in Ballymahon last Thursday, bringing its 'More to Value' proposition to even more shoppers in County Longford.

Located on Church View, Main Street, the new Lidl store marks a major milestone in the retailer’s ambitious expansion programme and has created 25 permanent retail jobs for the community in what has been a highly anticipated opening, with planning permission granted earlier this year.

Read more: Permission granted to redevelop ‘historic’ building in Longford town

Longford County LGFA Vice-Captain, Katie Crawford officially cut the ribbon and she greeted shoppers as they enjoyed opening day festivities.

Lidl Ballymahon had a great range of opening day offers available for customers and the first ten shoppers through the doors received complimentary Lidl gift vouchers to redeem in-store.

To mark the opening as part of its commitment to the local community, the Lidl Ballymahon store team selected local charity Bridgeways Family Resource Centre, to receive a generous donation of €1,000 in Lidl vouchers. Bridgeways Family Resource Centre provides a full range of activities for the whole community and believes in justice, equality and inclusivity.

The new Ballymahon store reflects Lidl’s established ‘concept’ design and features a spacious sales floor, offering a premier shopping experience for customers including self-service checkouts, long tills, and the popular in-store bakery offering fresh baked goods daily.

Sustainability is a key focus for the Ballymahon store as the retail unit incorporates an ISO 50001-certified energy management system.

This includes high performing energy efficient technologies, the installation of solar panels (PV panels), LED lighting with Dali control, heat recovery systems, a DRS Machine, ample parking and electric vehicle (EV) charging points further supports sustainable transport options for customers and store teams.

At the official opening Tom McAuliffe, Regional Managing Director for Lidl Ireland said:

“We are delighted to open our new store in Ballymahon. This significant investment will provide long-term employment opportunities, substantially boosting the local economy.

“Designed with a keen focus on customer experience and sustainability, the innovative store boasts an energy-efficient design and unique amenities. Shoppers can continue to expect our commitment to offering high-quality products at market-leading value.

“We are incredibly grateful for the warm welcome and support from the local community, and we enjoyed meeting many residents at this morning's opening. We look forward to welcoming many more shoppers over the coming weeks as they get to know the new team and experience the benefits of this brand new store.”

Longford County LGFA Vice-Captain, Katie Crawford, added:

“I am thrilled to be part of the celebrations and to officially open Lidl's new store in Ballymahon. It was great fun to be part of the official ribbon cutting and meeting all the customers.

“Lidl has been a fantastic partner to LGFA for years, and it's great to see them investing even more in our community. Lidl Ballymahon is a huge boost for the area by creating new local jobs and providing local shoppers with access to Lidl's exceptional quality food at great value!”

Read more: Longford Alzheimer Cafe invite locals to join their monthly gathering

Lidl opened its first store in Longford in 2000 which was redeveloped last year.

Lidl’s investment in Longford contributes significantly to the local economy. Earlier this year, Lidl Ireland confirmed that a total of €108 million worth of goods and services was procured from 13 suppliers and business partners across Longford in 2024.

Key suppliers include Panelto Foods, who have been supplying panini breads since 2011. In 2023, Panelto Foods secured a €22 million supply deal to bring their premium baked breads to Lidl stores across the island of Ireland and export their products to 950 Lidl stores in Great Britain.

Lidl Ireland was named a ‘Top Employer’ by the Top Employers Institute earlier this year for the fifth year running. The retailer was also named Most Reputable Retailer and Most Value for Money Organisation in the 2025 RepTrak Ireland study, and was named Most Sustainable Retailer in Ireland, ranking #3 in the RepTrak® Sustainability Index for 2024.

Read more: Longford public invited to discover exciting vision for reimagined Connolly Barracks

Lidl Ireland currently employs more than 6,000 employees in its 190 stores, Head Office in Tallaght and three distribution centres and regional offices.

Lidl Ballymahon will be open daily: Monday – Saturday 8:00am – 10:00pm, and Sunday 9:00am – 9:00pm. For further information, the latest instore offers and career opportunities please visit www.lidl.ie