Credit: West Midlands Police
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16 Mar 2026
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16 Mar 2026
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L-R: Sheena O’Connell and Ciaran Barry of Tourism Ireland; Cllr Garry Murtagh, LCC Cathaoirleach; Paddy Mahon, LCC Chief Executive; Kate McMahon; Senator Paraic Brady, and Cllr Paul Ross
The Longford flag will be flying in New York this (hopefully sunny) St Patrick’s Day.
Representatives of Longford County Council, who are in New York this week, met with senior executives from Tourism Ireland who briefed them on the organisation’s promotional programme in the United States for 2026, which is currently underway.
Read: St Patrick's Day road diversions, parking restrictions, and closed routes. Full details here
Speaking about their meeting with the Longford delegation, Alison Metcalfe, Tourism Ireland’s Head of North America division, said, “We were delighted to meet with the representatives of Longford County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year."
She added, "The US remains an extremely important market for tourism to Ireland - in terms of revenue and visitor numbers. Visitors from the United States tend to stay longer, spend more and tour extensively around our regions.”
Read: PICTURES | North Longford community spirit sparkles at brilliant Ballinamuck St Patrick's parade
With Tourism Ireland's St Patrick’s Day programme featuring a major programme of media, travel trade and consumer promotions, Alison said the primary aim is to remind American holidaymakers of Ireland when booking their trips abroad.
"We are taking every opportunity to capitalise on Ireland’s heightened profile around this St Patrick’s Day period.”
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