Colourtrend says it is 'delighted' to support SEEK festival

Irish paint manufacturer Colourtrend, has said that it is "delighted" to continue supporting the SEEK Urban Arts Festival running in Dundalk, calling the town "a vibrant hub for creativity".

Premium Irish paint brand Colourtrend has partnered with SEEK Urban Arts Festival for the second consecutive year to provide quality paint to helping reinvigorate and refresh town centre spaces across Dundalk.

The festival, which kicked off on Friday 7 July and runs until the end of the month, sees established and emerging artists locally, nationally and internationally, painting large-scale murals in town centre locations which illustrate a character or moment from Dundalk's rich history and heritage.

For the second year in row, family-owned Irish paint manufacturer Colourtrend is providing the paint used by for the murals across the town – supporting the artists to realise their vision. The paints provided are developed by Colourtrend to withstand the Irish climate meaning the murals stay vibrant and fresh for longer.

Speaking about the partnership, Rachel O’Connor, Managing Director of General Paints Group, the parent company of Colourtrend, said: “The SEEK Festival is an innovative way of bringing culture and art to Dundalk – already a vibrant hub for creativity, so we’re delighted to continue to support the event.

"Heritage is important to us at Colourtrend, with our own Irish heritage front of our minds, so to partner with SEEK on telling Dundalk's story and connecting people to the history of the town makes sense.

"We also know the community in Dundalk through our customer and staff team networks, and as an Irish business we want to support the communities where we work and live.

“We’re excited about the line-up of artists for the 2023 festival – an incredible, curated range of talent. Last year, the quality of the work was outstanding, so we can’t wait to see what this year’s festival will produce.

"At Colourtrend, quality is at the heart of everything we do – so it’s exciting to be in the hands of artists known for the quality of their work. Our exterior paints range is specifically developed to withstand Irish weather so we’re proud to be able to support the artists in making their work enduringly vibrant and beautiful.”

Colourtrend’s ranges of quality interior and exterior paints are available at Colourtrend Dundalk, North Link Retail Park, Coes Road, Dundalk. All ranges are also available to shop online at: www.colourtrend.ie.