Ferdia Homevalue in Ardee launches DID Essentials zone

Ferdia Homevalue in Ardee, fresh from being named ‘Store of the Year’ at the recent United Hardware ‘United in Excellence Awards’, has marked another milestone with the launch of DID Essentials – a dedicated in-store zone bringing trusted home appliances and premium brands to the local community, all at exceptional value.

The launch event, which took place on Friday 5 December with an official ribbon cutting at 12 noon, drew strong interest from customers and local stakeholders. This is the third DID Essentials launch in Ireland, and the first outside Wexford, following successful openings at Wallace’s Homevalue in Wellingtonbridge and Smyth’s Homevalue in Enniscorthy over the past month.

Ferdia Homevalue said the expansion highlights the growing partnership between Homevalue and DID Electrical, and signals the arrival of DID Essentials to new regions across Leinster.

DID Essentials at Ferdia Homevalue features a curated selection of leading brands such as Ninja, Shark, Kenwood, Whirlpool, Eufy, LG and Samsung.

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The new zone is designed to make it easier for customers to shop for essential appliances alongside their DIY and hardware needs, supported by knowledgeable staff offering product advice and after-sales support.

As a store recently recognised for its outstanding standards in customer service, retail excellence and community engagement, Ferdia Homevalue said it is proud to further enhance its offering for Ardee and the wider Louth community.

This latest launch is part of a wider partnership between Homevalue and DID Electrical, with further DID Essentials zones planned for Homevalue stores across Ireland in the coming months.

Eamonn Kerr, Managing Director of Ferdia Homevalue, said: “We’re thrilled to bring DID Essentials to Ardee and to be the first store outside Wexford to launch this exciting new concept. It’s been a big few weeks for our team, and this launch is another way we’re delivering even more value, choice and convenience for our customers.

“The response from the community has been fantastic, and we look forward to welcoming even more shoppers to experience what DID Essentials has to offer.”

Ciarán McCormack, Managing Director of DID Electrical, said: “The launch of DID Essentials at Ferdia Homevalue is a significant step in our partnership with the Homevalue group. After the success in Wexford, we’re delighted to see the concept expand into Louth and soon to other locations nationwide.

“By working together, we’re making it easier for Irish consumers to access the best in home appliances, backed by trusted local service.”

This successful launch at Ferdia Homevalue not only strengthens the store’s reputation as a one-stop shop for DIY, hardware and home improvement, it said, but also highlights Ardee’s role in leading the way for this national rollout.