Thrice wed millionaire who was notorious as boss of sugar babies dating site will waive right to divorce after finding love through his agency

A thrice married multi-millionaire who became notorious as the boss of a sugar babies dating site will waive his right to divorce when he weds again this year after meeting his soul mate through his own agency.

Infamous for announcing love was “invented by poor people” Brandon Wade, 51,  admits his own cynical declaration was challenged by meeting economics student Dana Rosewall, 21, at the end of 2020, through SeekingArrangement – the American sugar dating website he founded in California in 2006.

Transforming the site –  which had 36 million users worldwide, around a million of which were in the UK – last month into Seeking, an upmarket dating agency “building connections between like-minded people,” he has moved it away from catering for sugar babies, or younger women dating richer older men or sugar daddies for cash.

Brandon, who lives with his fiancée in Las Vegas, USA, and had already accumulated wealth as a tech consultant before starting his dating site, said: “Mine and Dana’s love is eternal, timeless and transcends this life.

“Marriage was a significant event and we wanted to send a message to the world.

“This isn’t a stunt, this is a huge commitment.”

Juggling multiple partners after his marriages ended, while Brandon was asset rich, he admits that until he met Dana he was spiritually impoverished and spent most of his adult life believing love was “not real.”

But, he says Dana changed all that, explaining: “She said love is the only thing you should be attached to in this reality. We realised that no matter what, even if I lost every cent tomorrow, as long as I was with her on this journey to explore love, I would be okay.

“I didn’t feel this attachment to our wealth, as we will always be there for each other.

“Neither of us wanted to get married when we first met, but we decided to do it because we finally understand what love is.

“And now that we understand it, there is no reason for a divorce, so I am going into marriage later this year waiving my right to have one.”

Planning to exchange vows “somewhere in nature” later this summer, there will be no prenup, as Brandon says there will be no need, as he will agree not to divorce.

The arrangement will see them sign a waiver which will state that they will
“give up” their right to divorce.

Keen to send the world a message about the “eternal and timeless love” he enjoys with Dana, Brandon now feels his failed marriages and multiple girlfriends were all part of his “endless” and unfulfilled pursuit of true love.

Growing up in Singapore, in south east Asia, he says he did not attract much female attention until he found success and believed financial acumen was the main attraction for women when choosing a man.

He said: “I started SeekingArrangement on my mum’s advice, as she was always telling me to focus on school and said girls want guys who are successful.”

Once wealthy, he claims he had more success with women, but he failed to find true love – sparking his flippant comments on the subject.

Experiencing heartbreak early on as a 21-year-old student, he was given a B instead of his usual straight As for the first time after the woman dumped him.

He recalled: “My first girlfriend was when I was 21 and it ended up in a huge heartbreak for me.

“Once the summer was over, she told me we should just be friends. I was so heartbroken I got a B for the first time in college.

“I built walls to prevent myself from being hurt again and I started to expect heartbreak after that.”

He now takes responsibility for his part in his subsequent marriage breakdowns in 1996, 2003 and 2014.

With his longest marriage lasting for six years, he admits to his own romantic failings, with one partner telling him it was “like kissing a robot.”

By then SeekingArrangement – which he says he created to improve his own dating life – was thriving.

Brandon said: “I really believed love was for poor people. I’d been searching for love my whole life, but I was confused about what I was searching for.

“As a kid, I lacked attention from females in my age group.

“And I launched SeekingArrangement  because I was fed up with my dating life.

“I thought I had the formula for love figured out. I thought it was about having wealth and nothing more.

“Every relationship I had came crashing down and I never knew why, so the chase continued.

“After launching the website, I realised how easy it was to have a date if I flashed my wealth.”

A pitiful 50th birthday spent all alone in the summer of 2020, as the pandemic raged around the world, was the wake-up call Brandon needed.

Instead of juggling women and dating six or seven sugar babies a year, he wanted a fulfilling relationship.

He said: “I was so depressed, I called up a fortune teller who told me things were going to change and I was going to get married again.

“The last divorce was very painful, so I was very jaded.

“I didn’t want to get married, as I wanted a partner, but wanted to be without that legal entanglements.”

A month after hitting rock bottom, hope came when he received a message from Dana on the dating website and the pair immediately hit it off.

After speaking for four hours, he asked her if he could fly out to Orlando, Florida, where she lived, so they could have a meal together.

He said: “My connection with Dana was so strong from the beginning.

“Our first conversation lasted hours and the next day I flew out to Florida to see her.

“She told me she would show me what love really is.”

The past year has been a transformative one for the pair, with Brandon finally realising how his ego had caused him to become deeply unhappy.

He admitted: “I was chasing wealth, success and women in the wrong places.

“But I was deeply unhappy. I had all these negative thought patterns.

“Once I started to dig down inwards, it was an abyss.

“Dana has shown me that true love requires understanding, compassion and giving with good intentions.”

After proposing in early January 2022, the couple now hope to tie the knot at Joshua Tree National Park in California later this summer.

Dana, who says she used SeekingArrangement as she was looking for someone with a “successful mindset” is delighted to have found the husband of her dreams.

She said: “When he asked me to marry him I said yes immediately.

“Everything about our relationship just makes sense, I just want to be around him.

“But nothing about our relationship is typical. We have a big age gap, people always look at us.

“I tell people to spend five minutes with us before forming an opinion. It won’t be what they expect it to be. Our love is genuine.”

Inspired by finding love, Brandon decided to rebrand his website in line with his new way of thinking.

He is now promoting it as the largest platform for like-minded people looking to find “great relationships”.

He said: “When I started Seeking in 2006, my dating life flourished. I was arrogant and openly embraced non-monogamy. But everything changed when I met my soulmate Dana.

“The evolution of Seeking now reflects my personal journey. Once the world’s largest sugar dating site, Seeking is now the place to find great connections, honesty and relationships on your own terms.”

ENDS