Sony Honda Mobility pull the plug on its ‘Afeela 1’ EV

Sony Honda Mobility has announced that it has axed the development of the ‘Afeela 1’ EV.

It comes in the wake of Honda dropping its new electrification strategy with the ‘0’ Series, with the 0 Saloon and 0 SUV.

The Afeela 1 was a four-door electric saloon, providing a claimed electric range of up to 300 miles and was going to be the first vehicle sold under the Sony Honda Mobility company for American and Japanese markets.

In a recent statement from Sony Honda Mobility, it said: “Honda’s reassessment of its automobile electrification strategy announced on March 12, 2026, and factoring the changes to the EV market, the underlying assumptions of SHM’s business operations such as the utilisation of certain technologies and assets planned to be provided by Honda were fundamentally altered, resulting in the announcement by SHM today to discontinue the development and and launch of its first model, the Afeela 1, and its second model.”

The firm added: “At the same time, Sony, Honda and SHM have determined to review SHM’s business direction.”

It’s unclear at this stage of Sony Honda Mobility’s future plans, although with the axing of its second electric model, it shows the firm is changing its direction of the type of vehicles it’s developing.