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06 Sept 2025
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06 Sept 2025
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Lord Alan Sugar has written a message to Tetris film writer Noah Pink asking to contact him about an “exciting movie project” on social media.
The Apprentice star, 76, told the Canadian writer to “look me up on Google” after losing his verified blue tick on Twitter following changes to the platform from owner Elon Musk.
In a post to his 5.2 million followers, Lord Sugar tagged Pink writing: “I need to contact on a exciting movie project.
.@noahpink Hi Noah I'm Lord Alan Sugar look me up on Google. I need to contact on a exciting movie project. Twitter DM service has gone due to technical problems. I can't give contact details in this open forum. You can track me down via MGM Apprentice or the BBC . Love Tetris
— Lord Sugar (@Lord_Sugar) April 22, 2023
“Twitter DM service has gone due to technical problems.
“I can’t give contact details in this open forum. You can track me down via MGM Apprentice or the BBC.”
The British entrepreneur added “love Tetris” at the end of the message, referencing the 2023 film Pink wrote starring British actors Taron Egerton and Toby Jones.
The 1980s video game-inspired film tells the story of Alexey Pajitnov, a Russian programmer behind the video game and entrepreneur Henk Rogers (Egerton), who went through a legal battle over the rights to the computer game in Russia.
Originally from Hackney, east London, Lord Sugar founded electronics company Amstrad in 1968 at the age of 21, selling audio and computer equipment, which led him to becoming a tycoon and household name.
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