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05 Sept 2025

Excitement as Penneys confirms official opening date for its newest Irish store

Retailer set to open its first-ever store in County Wicklow

Penneys confirms official opening date for its newest Irish store

Located in the Bray Central shopping centre, the new Penneys store will span 19,600 square feet of retail space across one floor

Penneys has announced it will officially open the doors of its newest store in Ireland in just under three weeks' time.

The retailer which has a presence across the country, will open its first-ever Wicklow store on Thursday, July 18 at 10am.  

Located in the Bray Central shopping centre, the new store will span 19,600 square feet of retail space across one floor.

The company says the new Bray store will also have self-checkout tills, alongside traditionally served tills, making it even easier and quicker for shoppers who are short on time or paying by card.     

Commenting following the announcement, Fintan Costello, Head of Penneys Ireland and Northern Ireland,said: “We are so excited to finally announce the opening date of our new Penneys store in the Bray Central shopping centre. Opening the first store in a new county is a significant milestone for Penneys, and we can’t wait to welcome new customers and colleagues to Bray."

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"Our team has been working hard to create an amazing experience for our customers, with a fantastic selection of products across fashion, beauty, lifestyle and homeware available in our new store.

Penneys opened its first store on Mary St Dublin 55 years ago this summer and with the addition of Bray now has 38 stores across 21 counties in the Republic of Ireland.

Operating as Primark internationally, the retailer has over 440 stores across Europe and the US. The new store in Bray is part of Primark’s commitment to invest over €250 million in Ireland over a ten-year period, which includes the development, relocation and/or refurbishment of its stores across the country.   

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