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03 Feb 2026

ALERT! Irish parents warned as SHEIN recalls popular children's toy amid serious choking fears

Customers are urged to stop using the product immediately and keep out of reach of children

ALERT! Irish parents warned as SHEIN recalls popular children's toy amid serious choking fears

The Competition and Consumer Protection Commission has alerted parents across Ireland to an urgent recall of a popular children's toy amid serious fears of choking.

SHEIN is carrying out a recall of a Soft Toy Rabbit sold on SHEIN marketplace by the third-party seller Shantou Baida Chuang Trading Co. Ltd.

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The product presents a risk of choking. The toy has small parts (eyes) that can easily detach. A small child may put them in their mouth and choke.

The brand is Unknown. The SHEIN product ID is PB2510040360259. The product reference number is sl25070305599960557. The batch number is 202504A. The bar code is Unknown.

There are approximately 220 affected products in the Republic of Ireland.

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What to do:

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

If you wish to contact SHEIN for a refund or have any concerns or questions about this product this can be done by contacting Shein customer services by email at eurcsteam@shein.com.

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