Local Tipperary retailer recognised at annual awards celebration

Evan Burke’s XL Ardfinnan in Co Tipperary was among the elite group of retailers from around the country who have been honoured for their outstanding commitment to their local communities at the annual XL Retailer Awards celebration, held in Calpe, Spain recently.

Hosted by BWG Foods, owners and operators of the XL Retail brand in Ireland, the XL Retail Awards are presented to XL stores that demonstrated outstanding industry excellence following a comprehensive programme of inspections and audits carried out by Ireland’s leading Retail Audit company, SMA Retail Specialists.

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This year, for the first time, there was a real international flavour to the ceremony as the winners were announced at a special retailer event in Spain, with RTÉ commentator Marty Morrissey as the special Master of Ceremonies.

Burke’s XL Ardfinnan was presented with the award for Best Customer Service at the special ceremony.

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Paul Bealin, Cash and Carry Sales Director, BWG Foods, said: “XL retailers strive for excellence in every aspect of their service to their shoppers and the local communities in which they are embedded. In meeting the exacting standards of the independent SMA Audit, our retailers have illustrated their commitment to being industry leaders in the retail sector and their focus on exceeding customer expectations. I congratulate Evan and his team, on their outstanding achievements.”

Pictured above at the XL Retail Awards 2025 in Calpe, Spain were Evan Burke and Allison Daly, XL Ardfinnan.