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06 Sept 2025

Families receiving Best Start Foods urged to use it

Families receiving Best Start Foods urged to use it

Families receiving a benefit to help buy healthy foods are being urged to utilise it.

Best Start Foods, a payment of up to £42.40 every four weeks on a pre-paid card, helps eligible pregnant women and families with children under the age of three buy healthy foods from a range of supermarkets, small shops and online stores.

The removal of income limits earlier this year means more people can access the payment, and since its launch in 2019, over £57 million has been paid to more than 86,000 parents and carers.

A recent survey found the majority of people say it is easy to use and has helped them buy milk or healthy food.

The Scottish Government has now reminded people who have not yet activated their card, or who do not use it regularly, that they could be missing out on money than can help with their food bills.

Social Security Scotland is contacting those receiving Best Start Foods by text to alert them to the balances available.

People can apply during pregnancy and until their child celebrates their third birthday.

Social Justice Secretary Shirley-Anne Somerville highlighted the cards during a visit to Edinburgh Community Food during Challenge Poverty Week, and said: “We are determined to eradicate child poverty and reduce health inequalities in Scotland and Best Start Foods, part of the five family payments, is part of a package to support this.

“We want to make sure people know about, and get, all the financial help they are entitled to. This is particularly relevant during the continuing cost-of-living crisis.

“I’m urging anyone who has a Best Start Foods card to look it out, make sure it’s activated and check the balance for money to help pay for their food shop.

“If cards are lost, or people are unsure of how to use them, support is available. The card works the same as any chip and pin card and can be used in many supermarkets, small shops and online.

“The Scottish Government removed income limits earlier this year, so I would also urge anyone who has not yet applied for Best Start Foods to check if they are eligible.”

Brenda Black, chief executive at Edinburgh Community Food, added: “Working together with Social Security Scotland and community partners, we help mothers and (guardians) check their eligibility and to access their money through the handy Best Start Foods pre-paid card, providing a dignified way to spend their payment on healthier foods to enjoy with their growing family.

“Edinburgh Community Food plays a key role in supporting and nourishing futures for expecting mothers and their children.

“We are determined to use every creative way possible to support their access to nourishing food during the first 2,001 days, which are crucial for every child’s growth and development.”

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