Emirates arena to be rebranded ahead of Commonwealth Games

A Glasgow stadium arena is to be rebranded in a “new chapter for Scotland’s largest indoor sports complex”.

The Herald reported that the Emirates arena in the city’s Dalmarnock area will be renamed the Glasgow International Arena after a partnership with Emirates that spanned over 10 years.

The changes come ahead of the Commonwealth Games, which return to Glasgow this year, having been held in the city in 2014.

The venue is operated by Glasgow Life, the city’s arm for managing the arts, music and sport.

A spokesperson for Glasgow Life said: “This is an exciting moment as we introduce the Glasgow International Arena, marking the start of a new chapter for Scotland’s largest indoor sports complex.

“It follows the culmination of a successful partnership with Emirates, whose name has been synonymous with the arena for more than a decade.

“As Glasgow International Arena, the venue will continue to build on its global reputation for hosting world-class sport while expanding its offering as a space for major live events and music performances.”

More than £500,000 will be invested in the rebrand, which aims to establish the venue more widely throughout Glasgow and beyond.

New screens will be installed on the arena’s exterior to promote events, which bosses say will be operational from June.

The spokesperson said: “Delivering exceptional and memorable sporting occasions will remain central to the arena’s future.

“At the same time, we see real opportunities to expand its role as a live entertainment space given its flexible capacity, which we have shown through three successful test concerts as part of the city’s Celtic Connections music festival.

“In a challenging commercial environment, we remain committed to exploring every opportunity to secure an appropriate new naming rights partner that aligns with the venue and the city.”