Go down The Rabbit Hole at Buncrana’s new pop-up shop
The Rabbit Hole offers a range of own-brand clothing, bags, crochet items, art, creative supplies and mugs at The Plaza in Buncrana
A Buncrana-based couple have established a pop-up shop at The Plaza.
Cyndi and Mark Smith opened The Rabbit Hole late last month. Cyndi is originally from South Africa, while Mark is a Buncrana native and the couple settled in Donegal together three years ago.
They established a brand each, Cyndi started Pheonix Rose - a ladies' clothing brand - and her husband set up Energy 17, a unisex clothing range.
![“We thought there is scope for something different like this in the area,” Cyndi tells DonegalLive. “We wanted to get local people involved and be a part of the community while also launching our brands. We are ever so grateful to [manager] Ursula McDaid at the Plaza for being so accommodating in getting us up and running.”](https://www.ireland-live.ie/jpim-static/image/2026/04/21/23/iconic-upload-2024_07_09-INDD_09-07-2024_The_Rabbit_Hole_%286%29-1720535446840.jpeg?crop=3:2,smart&trim=&width=640&quality=65)
Sustainability is at the forefront of the brand, the products on sale are all manufactured in Belgium from organic cotton and are eco-friendly. All designs are original and printed locally in Muff.
Along with the pop-up shop, Cyndi also runs crochet classes for all skill levels on a Wednesday evening in Buncrana and on a Thursday evening in Carndonagh.
“I work with each attendee on a personal basis, whether you're a beginner or have been crocheting for a while,” she says. “I find it good for mental health, especially in the fast-paced environment we live in, crocheting is my safe haven.”
The Rabbit Hole pop-up shop will be open in the Plaza on Main Street Buncrana, every day except Wednesday. From Monday to Saturday the pop-up shop is open from 11am to 6pm and on Sunday the opening hours are 2pm to 6pm.