German travel agents visit The Shed Distillery in Drumshanbo

Dozens of German travel agents visited Ireland and Leitrim last week, taking part in a ‘Destination Forum’ event organised by the German Travel Association (DRV). 

This event is the umbrella association of the German travel industry, with thousands of member companies. 

It is supported by Tourism Ireland, Fáilte Ireland, Aer Lingus and fvw | Travel Talk, a German travel trade magazine.

DRV’s ‘Destination Forum’ is an annual workshop event which takes place in a different destination each year. Prior to the workshop, the travel agents took part in various fact-finding visits to experience the high standard and variety of Irish tourism offerings. 

One of the groups visited The Shed Distillery, where they did a tour and a tasting; they also enjoyed lunch in The Jackalope café.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “We are delighted that DRV has chosen to hold its Destination Forum in Ireland this week, and Tourism Ireland, together with Fáilte Ireland, Aer Lingus and fvw, is really pleased to support this important event. 

“The aim of the Destination Forum is to grow bookings to the host destination from members of the German Travel Association, helping us to increase German visitor numbers to Ireland in 2024 and beyond. 

“With around 60 top German travel agents in attendance this week, it’s a really fantastic opportunity to showcase what’s on offer here – including the Rock of Cashel.”