All the updated news related to adverts

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‘Buy now pay later’ adverts could be misleading consumers, watchdog warns

The UK’s financial watchdog has issued a warning to companies offering “buy now pay later” schemes that they could be committing a criminal offence over misleading and harmful adverts. “Buy now pay later” adverts – which allow consumers to buy ...

19 Aug 2022 at 10:26

‘Irresponsible’ gambling ads from two operators banned by watchdog

An “irresponsible” ad for bookmakers Coral featuring excited spectators at a horse race accompanied by a dramatic soundtrack has been banned over the risk it could pressure those struggling with gambling addiction. The TV ad, seen in March, ...

03 Aug 2022 at 01:01

Radio ads banned after terms and conditions spoken too quickly to understand

Radio ads for Paddy Power and MoneySuperMarket.com have been banned for voicing the terms and conditions so quickly that listeners were unable to understand them. Complainants said both ads, heard in December, were misleading because the ...

09 Mar 2022 at 01:25

Dairylea ad banned over two girls eating while hanging upside down

An advert featuring two girls hanging upside down while eating Dairylea cheese triangles has been banned following complaints that it could encourage unsafe behaviour. The video on demand ad, seen on ITV Hub, All 4 and My 5 in August, ...

19 Jan 2022 at 01:27

City

Clampdown on misleading cryptocurrency adverts announced

Cryptocurrency adverts will have to meet the same standards as other financial promotions, such as insurance, to help protect people from potentially misleading claims. Promotions will be brought into line with other financial ...

18 Jan 2022 at 12:59

Tech firms ‘not interested’ in protecting users from scam ads, Martin Lewis says

Martin Lewis has accused tech firms of being “not interested in funding the victims of scams” despite being “culpable parties” in fraudulent adverts appearing online. The consumer champion also accused the Government of ...

29 Nov 2022 at 13:09

Land Rover ads banned over cliff-edge parking sensor scene

Two ads for Land Rover Defenders have been banned for giving the misleading impression that the vehicle’s parking sensors could alert drivers to a cliff edge. The TV ads, seen in February, showed several Land Rovers ...

04 May 2022 at 01:25

Adidas ads featuring bare breasts banned over likelihood of causing offence

Ads for Adidas sports bras that featured women’s bare breasts have been banned for being likely to cause widespread offence. A tweet, posted in February, showed the breasts of 20 women of various skin colours, ...

11 May 2022 at 01:25

UK still ‘long way’ from ending scam adverts, Martin Lewis tells MPs

Plans to crack down on scam adverts will not be “a panacea”, Martin Lewis has told MPs. The consumer champion said the UK was still “a long way from seeing the back of scam adverts” despite plans to tackle ...

26 May 2022 at 18:15

Tougher rules will target illegal ads and fake influencer scams, says Government

Tougher new rules are set to clamp down on illegal and age-restricted adverts and fake celebrity scams, the Government has said. New plans to protect consumers and children online follow a review into ...

25 Jul 2023 at 10:17

Financial watchdog cracks down on ‘finfluencers’ and TikTok money adverts

The UK’s financial watchdog is clamping down on social media “finfluencers” and adverts like crypto “memes” on platforms such as Instagram or TikTok which could be harming consumers. Often ...

17 Jul 2023 at 17:03

TikTok trials advert-free paid subscription plan

TikTok is trialling a new paid subscription service for people who do not want to see adverts on the video-sharing platform. The social media giant is offering the service as part of a ...

03 Oct 2023 at 13:56

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