All the updated news related to alton towers

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Alton Towers owner calls for Treasury to hold off on tourism VAT rise

Alton Towers and Madame Tussauds owner Merlin has called on the Government to hold back on plans to hike back tourism VAT in April as it warned its recovery “slowed” in the face of the spread of the Omicron variant. VAT on tourism, food and soft ...

10 Feb 2022 at 14:26

Quirky

Alton Towers superfan and teacher marks reopening of haunted house he has ridden 15,000 times by hosting class trip

An Alton Towers enthusiast and teacher who visits the theme park every weekend celebrated the reopening of their haunted house attraction earlier this month – which he estimates he has been on 15,000 times – by racking up 35 rides on opening ...

30 Mar 2023 at 07:00

City

Legoland and Thorpe Park owner rolls out airline-style flexible pricing

Visitors to global attractions including Legoland, Thorpe Park and Madame Tussauds could expect to pay more during peak seasons and less in quieter months, under a pricing model used by sectors such as airlines and hotels. Merlin ...

25 Mar 2024 at 16:24

City

Legoland owner bounces back to profit amid tourism and staycation boom

The return of tourists and families enjoying staycations has propelled sales and earnings for the owner of Legoland and Thorpe Park. Merlin Entertainments, which is one of the world’s biggest operators with more than 140 ...

30 Jun 2023 at 17:14

Quirky

Rollercoaster superfans planning theme park wedding after engagement on Nemesis – which they rode 700 times this year

Two rollercoaster superfans who met working at a theme park and got engaged on Nemesis at Alton Towers are planning to overcome the two-year closure of their favourite ride by visiting it during every week of its ...

16 Nov 2022 at 08:00

Daredevil grandmother, 72, ‘honoured’ to be chief ride tester at Alton Towers

A 72-year-old grandmother of four said she is “honoured” to have been given the role of testing rollercoaster rides at Alton Towers Resort. Jackie Smith, who lives near Stonehenge in Wiltshire, will be known as ...

18 Jul 2024 at 21:30

Body Image

Man who weighed more than 20st loses 9st in 13 months after being embarrassed he could not fit on rollercoaster rides

A 20st 2lb machine operator has lost 9st 1lb in 13 months, by cutting out snacks and playing football, after feeling “embarrassed” about struggling to fit on rollercoaster rides. Reece Cotton, 33, who lives in ...

11 Dec 2024 at 06:30

City

Alton Towers and Legoland owner confirms Fiona Eastwood as chief executive

The theme park giant behind Legoland and Alton Towers has appointed interim chief executive Fiona Eastwood to the top job on a permanent basis. Merlin Entertainments – which also counts Madame Tussauds and ...

17 Feb 2025 at 09:12

New Toxicator ride at Alton Towers closes on opening day after pipe bursts

Alton Towers’ latest attraction, Toxicator, was forced to close on its opening day after a burst pipe caused a leak of brown liquid. Visitors at the Staffordshire theme park have expressed frustration at ...

16 Mar 2025 at 20:12

City

Thriller night! Halloween demand makes October peak month for Thorpe Park owner

Halloween thrill-seekers are helping make October a peak month to rival August for theme parks as Thorpe Park and Alton Towers owner Merlin reveals the month now accounts for around a fifth of its ...

13 Oct 2025 at 00:01

Quirky

Professional rollercoaster rider tackles 100 rides in a year despite fear of heights – but job will ‘never get boring’

A professional rollercoaster rider who has a fear of heights and vertigo but has tackled around 100 rides within a year says he “loves” his job because it will “never get boring”. Sean Evans, a ...

06 Aug 2025 at 06:41

Body Image

Mother who weighed nearly 27 stone loses more than half her body weight following a house fire and her sister’s death

A mother who weighed nearly 27 stone (171.4kg) has lost more than half her body weight following a house fire and her sister’s death, as the events put life into perspective. Sharon Pitkethly, ...

11 Sept 2025 at 06:30

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