All the updated news related to hovis

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‘Rustic’ and ‘authentic’ Hovis bread ads cleared by regulator

Adverts for “rustic” and “authentic” Hovis bread have been cleared by a watchdog following complaints that the loaves are made using automated industrial techniques and contain “artificial” ingredients. The three web pages and an Instagram post in ...

28 Feb 2024 at 00:01

City

Hovis set to keep prices stable as losses narrow

Hovis has said it is holding bread prices largely firm this year after hikes of up to 30% in the aftermath of Russia’s war in Ukraine as wheat and energy costs were sent soaring. The boss of the bread and bakery brand – which was founded in ...

26 Mar 2024 at 00:01

City

Kingsmill owner confirms talks with Hovis parent company over bread takeover

Associated British Foods has confirmed it is in talks with the parent company of Hovis about selling its Allied Bakeries business, which includes Kingsmill. The company said Allied Bakeries “continues to face a very challenging market” and ...

06 May 2025 at 08:02

City

Kingsmill owner ABF to buy Hovis to create bread giant

Kingsmill owner Associated British Foods (ABF) is to snap up Hovis Group and merge the historic business with its own bakery arm. ABF, which also owns brands including Ryvita and Twinings, said it has “reached an agreement” to buy Hovis ...

15 Aug 2025 at 09:13

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