All the updated news related to merlin entertainment

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Legoland owner says yearly sales soared to record high

The owner of Legoland and Madame Tussauds has said its yearly sales soared to a record high as more visitors flocked to city-centre attractions and it launched new sites. Merlin Entertainments, which is one of the world’s biggest operators of theme ...

25 Mar 2024 at 12:00

City

Pub giant Marston’s hires Merlin executive to be next boss

Pub firm Marston’s has appointed Justin Platt from Alton Towers operator Merlin Entertainment to be its new boss. He will replace Andrew Andrea, who stepped down as chief executive officer on Friday. It comes after Mr Andrea led the company for ...

17 Nov 2023 at 11:08

City

Legoland and Thorpe Park owner rolls out airline-style flexible pricing

Visitors to global attractions including Legoland, Thorpe Park and Madame Tussauds could expect to pay more during peak seasons and less in quieter months, under a pricing model used by sectors such as airlines and hotels. Merlin ...

25 Mar 2024 at 16:24

City

Legoland owner bounces back to profit amid tourism and staycation boom

The return of tourists and families enjoying staycations has propelled sales and earnings for the owner of Legoland and Thorpe Park. Merlin Entertainments, which is one of the world’s biggest operators with more than 140 ...

30 Jun 2023 at 17:14

Minecraft to become UK real-life destination in deal with Merlin

The best-selling virtual building game Minecraft is to become a real-life destination in a deal with UK-based theme park owner Merlin. Merlin, the owner of Legoland, Alton Towers and Thorpe Park, has agreed on a deal ...

19 Nov 2024 at 14:40

City

Alton Towers and Legoland owner confirms Fiona Eastwood as chief executive

The theme park giant behind Legoland and Alton Towers has appointed interim chief executive Fiona Eastwood to the top job on a permanent basis. Merlin Entertainments – which also counts Madame Tussauds and Thorpe ...

17 Feb 2025 at 09:12

City

Lego to buy entertainment venues from Merlin for £200m

Lego has agreed to buy 29 entertainment venues from theme park giant Merlin for £200 million. The Danish toy giant announced the deal to buy the Lego and Legoland branded discovery centres as part of a strategy ...

24 Sept 2025 at 13:55

Aquarium owners pledge to listen to ‘constructive ideas’ about captive penguins

The owners of Sea Life London Aquarium have pledged to listen to “constructive ideas” about the care of their gentoo penguins after a campaign against the birds’ captivity. Merlin Entertainments, which runs ...

17 Nov 2025 at 13:00

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