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City

Advertising demand drives up sales for WPP but shares slide

Global advertising giant WPP has said growth in advertising spending over the first half of the year has driven up its revenue, but shares in the group dropped. The company – whose clients include Coca-Cola, Fortnite owner Epic Games and Adidas – ...

05 Aug 2022 at 11:02

Senior Tories provoke advertising ‘boycott’ row with calls for PM to intervene

Senior Conservatives have been accused of being “anti-freedom” after calling for Rishi Sunak to intervene over an advertising “boycott” of some TV channels. A group of high-profile Tories, including former prime minister Liz Truss, has written ...

21 Aug 2023 at 18:22

City

Advertising firm WPP warns over weaker spending by US tech firms

Advertising giant WPP has warned that weaker spending by US tech firms will dampen its growth in 2023. Shares in the London-listed firm slid in early trading after it reduced revenue growth forecasts. WPP said it expects like-for-like revenue ...

04 Aug 2023 at 09:12

City

‘Cautious’ advertising spending to persist over 2024, warns Sir Martin Sorrell

Advertising mogul Sir Martin Sorrell has warned of another difficult year for the industry, with firms reining in spending on marketing during “unpredictable times”. The businessman’s digital marketing firm, S4 Capital, told investors it is ...

22 Jan 2024 at 11:30

City

Advertising giant WPP sets out plans for £250 million AI push

Advertising giant WPP has revealed plans to spend £250 million on ramping up its use of artificial intelligence (AI) as the business continues cutting costs elsewhere. The company, which is the world’s largest advertising and marketing ...

31 Jan 2024 at 12:21

City

WPP slashes guidance as tech sector tightens its belt

Advertising giant WPP slashed its revenue guidance for the year on Thursday as it warned that clients, especially in the technology sector, were being more cautious in their spending. The business said that it expected revenue to grow ...

26 Oct 2023 at 09:42

City

Ad giant WPP sells stake in FGS for £610m as cost-cutting drive continues

WPP has agreed to sell its stake in FGS Global for around 775 million US dollars (£610 million), as the advertising giant continues its drive to cut costs and automate its work. Its 50% stake in the communications agency will be sold ...

07 Aug 2024 at 10:13

City

S4 Capital sees 2025 remaining tough amid AI shift and tariff concerns

Sir Martin Sorrell’s marketing firm S4 Capital has posted widened annual losses and said trading conditions would remain tough amid a pull-back in tech spend and global trade tariff concerns. The group reported a pre-tax loss of ...

24 Mar 2025 at 08:05

City

WPP hires Microsoft executive Cindy Rose as new boss

WPP has hired the former boss of Microsoft UK as its new chief executive, the advertising group announced. Cindy Rose will step into the position from September 1, taking over from current boss Mark Read. Ms Rose has worked at ...

10 Jul 2025 at 08:39

City

WPP alerts over profits after worsening trading

Marketing giant WPP has seen shares tumble after warning over profits following weaker-than-expected trading as clients cut spending amid global economic uncertainty. The group said its performance had worsened throughout the ...

09 Jul 2025 at 09:30

WPP reveals around 4,000 roles cut in past six months as profits tumble

City

WPP reveals 7,000 roles cut in past year as profits tumble

Global advertising giant WPP has cut its workforce by around 4,000 since the start of the year as profits plunged in a “challenging” first half. The firm said the number of staff employed by the group dropped by 3.7% to 104,...

07 Aug 2025 at 11:27

City

Ad giant WPP reported to global watchdog for promotion of polluting clients

Campaigners have reported advertising giant WPP to an international corporate watchdog over its work for polluting clients including fossil fuel companies. The complaint to the Organisation for Economic Cooperation and ...

11 Feb 2025 at 00:01

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