Dundalk library chosen for immersive virtual reality Safefood workshop

Safefood is inviting people to join the conversation about the food environment as part of an interactive “Appetite for Change” exhibition hosted at Dundalk Library from 22 October 2026 to 28 October 2026.

The free exhibition runs alongside a multimedia advertising campaign designed to increase public awareness of the food environment and how it’s overflowing with heavily marketed unhealthy food options.

The exhibition was developed through a series of conversations with communities across the island of Ireland about their vision for a healthier food environment. These visions are reflected in illustrations by award-winning artist Steve Doogan.

Visitors to the exhibition are invited to have their say on the food environment through an interactive survey – which can also be accessed online at safefood.net.

Safefood will also host an immersive workshop featuring a first-of-its-kind virtual reality (VR) experience for teenagers from Coláiste Rís and Gaelcholáiste Dhún Dealgan, Dundalk.

Talking to teenagers about their experiences of the food environment and what matters to them will provide important insights to help shape future public health policy.

The innovative approach involves a specially designed VR supermarket experience, developed in collaboration with Safefood by Dublin City University Institute of Business and Society, led by Professor Tim Hubbard.

Teenagers will explore a VR supermarket where they will experience features such as pricing, promotions and product placement, allowing researchers to examine how these features shape what teenagers notice and how they respond.

Dr Joanne Uí Chrualaoich, CEO, Safefood, said: “By connecting with our network of libraries and bringing our Appetite for Change exhibition to a wider audience, Safefood is continuing to drive the national conversation about the food environment.

“The spaces in which we live, work and play all influence the food choices that we make, so it’s important that we all get to share our views on what needs to change to create a better food environment that supports healthier eating. I’m encouraging people to take our survey as will it help us build a picture of what needs to change in our food environment.”

Dr Aileen McGloin, Lead for Nutrition, Safefood, said: “Food-related ill health in both adults and children remains one of the greatest public health issues we face, and the food environment is recognised as one of the main causes of the global obesity problem.

“We want to hear a wide range of views on the food environment, so our workshops give teenagers a chance to share their perspectives.

“The food choices of teenagers are shaped not only by what is available, but by friends, family, school, money, time and the digital world around them. Using a VR experience will help us to understand what it feels like to make food choices within the environments teenagers move through every day.”

Prof Timothy Hubbard PhD, Professor of Management, DCU Institute for Business and Society, said: “Virtual reality gives us a unique opportunity to place young people inside a realistic food environment and explore how they respond to the choices and influences around them.

“This initiative with Safefood is an exciting and new opportunity to explore the food environment using immersive technology, so that we can better understand how factors within the retail environment shape what people notice, remember and how they respond.”