PR firm which leads communications on Limerick's Ryder Cup wins award
Industry prize for Springboard Communications
THE communications firm appointed to lead the public relations in Ireland for next year’s Ryder Cup in Adare Manor has won a prestigious award.
Springboard Communications has been named agency of the year by the Public Relations Consultants Association (PRCA).
They won the prize at the 2026 Spotlight Awards for excellence in communications, securing an award at the ceremony for the second year in a row, and the third time overall.
Competition judges outlined that they picked Springboard Communications for its “agile response to the changes brought about by artificial intelligence (AI).
Judges also acknowledged the agency's investment in recruitment and training, which they added paid off in sustained growth and public relations wins.
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Susie Horgan, managing director and founder of Springboard Communications, which has bases in Dublin and Cork, said: "Winning PRCA agency of the year for the third time is an incredible honour. It reflects the trust our clients place in us, the commitment and expertise of our team, and our determination to keep evolving in a rapidly changing communications landscape.”
"Over the past year we've invested in our people, expanded our strategic offering and continued to embrace innovation to ensure we're delivering meaningful business outcomes for our clients. This recognition belongs to our team and our clients, and we're incredibly proud to share it with them."
The Spotlight Awards, which are organised by the PRCA, were held at Dublin’s Shelbourne Hotel.
They celebrated the impact PR professionals and agencies make on clients, communities and the wider Irish economy.
In addition to winning agency of the year, Springboard Communications was shortlisted for Best ‘environmental, social, and governance’ campaign for its work with energy saving firm SE Systems and best integrated campaign for its collaboration the dairy firm Carbery.
Alongside its PRCA success, the agency won PRII Consultancy team of the year in 2025 and became B-Corp certified.
This means it has been verified as meeting high standards of social and environmental performance, transparency, and accountability.
Springboard Communications is the Irish partner of the Worldcom Public Relations Group and advises organisations across Ireland and internationally in sectors including technology, legal, corporate, public sector, renewable energy and life sciences.