Top award for video from University of Limerick marketing team
The award was a global gold at CASE Circle of Excellence awards
THE University of Limerick’s marketing and communications team won the award for superb storytelling in a festive video.
The video ‘Little Gifts, Big Dreams at University of Limerick’ showcased the magic of Christmas and linked it to the possibilities that education can bring.
UL took the top award in the videos - holiday/year-end category, where they were up against third level institutions from all over the world.
The CASE (Council for Advancement and Support of Education) Circle of Excellence Awards are regarded as a gold-standard in recognition for the international education sector.
Filmed in a variety of locations on the expansive 360-acre campus, the video features local performers from the Limerick-based Gemstars School of Performing Arts, Fiadh Hussey and Cara Dunne, along with Fiadh’s mother Deirdre.
The story is underpinned by the poignant musical track ‘Letting Go’, by the late Mícheál Ó Súilleabháin, who founded UL’s Irish World Academy of Music and Dance and features the Irish Chamber Orchestra.
“Little Gifts, Big Dreams is a feel-good story powered by the magic of childhood imagination and the unlimited potential of education to bring big dreams to life,” said Laura Ryan, Director of Marketing, Communications and Public Affairs at UL.
“The story is seen through the eyes of two young girls who see their letters to Santa brought to life on the UL campus. The video was lovingly conceived and directed entirely in-house by our fantastic MarComms team, working with graduate videographer Ollie Phillips.
READ MORE: Pop-up cinema plans for Limerick
“The team delivered a captivating story about the dreams of children who will one day become UL’s ambassadors. The project featured students, staff, and facilities from all four faculties at UL, making it a true campus-wide effort.
“The response was instant and overwhelming, with unfailingly positive commentary from the university community, alumni and beyond. It was viewed more than 1.4m times and had over 14,000 impressions, all overwhelmingly positive.”
Judges praised the entry saying it showed ‘superb storytelling’ and could be looked as a shining example of what works for other entries.