Giorgio Armani closes Milan Fashion Week with good vibes and familiar guests


Giorgio Armani closed Milan Fashion Week with good vibes and a front row that included frequent guests such as Cate Blanchett and Juliette Binoche.
Armani’s spring-summer 2024 collection mirrored a sky’s shifting colours and light at dusk – an idea conveyed with changing colours on the back wall of the showroom in his historic, central Milan headquarters.
The 89-year-old designer employed translucent, diaphanous fabrics alongside silks and satin to create lightness and movement.


“No beige,” Armani joked after the show.
The collection conveyed elegance but also practicality: clothes that put the wearer at ease in any context and without prodding toward overt, revealing sexiness.
Satiny trousers anchored many of the looks — jackets, transparent blouson layers, shimmering tops and off-shoulder chiffon dresses.


To demonstrate his vision, a model in a shimmering long dress and a diaphanous cape danced down the runway.
Flat shoes finished all of the looks.
“Women should not be enslaved to height or to a feline nature, being sexy at all costs,” the designer said.


Armani for years has lamented a Milan fashion scene that tries too hard, focusing on novelty instead of what he sees as the essence of fashion: dressing women to express themselves.
The designer said he sensed a change in this season’s Fashion Week, which ended on Sunday, with less frivolity.
“Finally, I saw collections, from the photos, with a lot of normality. There is also a little research, which has to be part of this craft,” he said.