Roksanda’s wet look hair is trending at London Fashion Week

Roksanda’s sculptural, undone wet look stole the show at London Fashion Week.

While tight, slick back buns were big in 2024, this year seems to prioritise a more pared-back approach, with loose pony tails and pushed back hair gracing the fashion week runways.

“The inspiration for this look was a British sculptor called Phyllida Barlow,” explains Authentic Beauty Concept stylist Anna Cofone, who designed the hair style.

“This semi-looped ponytail was intended to mimic this idea of a sculpture.”

“There’s this dual texture approach to the hair. We’ve go this gelled, pushed back shape using the Cosmic Blowdry Jelly and then a more broken up texture using the Glow Spray Serum to really saturate the hair.”

Wet look hair has long been leading the curve, with gels, creams and leave-in hair masks becoming commonplace in daily hair routines.

Another aspect Cofone prioritised was less heat, another trending attribute in current haircare, using simply only a hairdryer to set the gel before the models took to the runway.

Part of this trending look was actually down to last-minute changes, with Anna Cofone noting, “Roksanda had these big shapes around the neck, meaning where we originally had most of the girls in the looped ponytail, they realised that wouldn’t work. So we changed that and brought it into a really beautiful low ponytail.”

This pushed back, dual-texture look is set to be the more cool and casual evolution of 2024’s slicked high pony.