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07 Sept 2025
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07 Sept 2025
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Taylor Swift’s height, the value of Bitcoin and the network of influencer MrBeast have been named among the most-asked questions of Amazon’s virtual assistant, Alexa, in the UK this year.
The tech giant said US popstar Swift, whose record-breaking Eras Tour continued through the year, topped the list for celebrity-based questions around height and age.
She also had three albums in the top five of the most-played and was named the top played artist via Alexa and Amazon Music.
She was second to Elon Musk for questions on net worth, with MrBeast (real name James Donaldson) coming third.
According to the annual figures, which cover September 2023 to November 2024, general knowledge questions remained popular among Alexa users, with the value of Bitcoin and the population of Earth among the most-asked questions of the year.
Amazon’s data said asking Alexa for updates on the football was among the most popular uses for the AI-powered assistant.
“What time does the England match start?” was among the most popular sporting questions of the year – with the England men’s team reaching the final of Euro 2024 in the summer – and asking Alexa to give an update on the score in games involving Liverpool, Manchester United, Arsenal and Manchester City were also among the top questions.
Using Alexa as a kitchen assistant was another big trend of 2024, Amazon said, as recipes for pancakes, Yorkshire puddings and banana bread named as the most popular requests.
Recipes for cake pops, halloumi stuffed peppers and mango ice cream also made it into the top 10.
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